Hotels Capture Valuable Sales Insight with StarCite Business Intelligence Suite

StarCite, Inc., the leading provider of web-based solutions to strategically manage corporate meetings and events, today announced the launch of a powerful new Business Intelligence Suite for hotels and meetings suppliers.  The new offering dramatically increases the level of in-depth sales knowledge hotels can glean from their meetings activity within the StarCite Marketplace – enabling companies to make better sales decisions and ultimately win more meetings business.

 “In an incredibly intense competitive environment for meetings, the right data can be the difference between making or missing your sales targets,” said David O’Donohoe, Senior Vice President, Global Supplier Sales and Operations, StarCite. 

“With StarCite Business Intelligence, hotels will have the power to make the smartest, most strategic decisions about how to promote their property and utilize their resources.  Coupled with the scope of the StarCite Marketplace, the largest and most dynamic eRFP market in the world, this is an unbeatable combination for suppliers.”

 There are five key elements that comprise StarCite’s new Business Intelligence Suite for hotels:

• Knowledge – A detailed view into all RFPs delivered by StarCite to a hotel property.
• Manage – Ability to monitor RFP response times so hotels can determine optimal staffing and training needs.
• Evaluate – Determine whether a property is getting its fair share of activity in its local market.
• Analyze – A deep dive into key RFP trends such as win/loss ratio, how RFPs are being handled by a hotel sales force, and year-over-year comparisons to measure performance.

• Compete – Hotels can rank their RFP response performance against their competitive set.

StarCite is demonstrating the StarCite Business Intelligence Suite in Booth #1205 at the annual convention of the Global Business Travel Association in Denver, August 21-24, 2011. 

About StarCite, Inc.

StarCite, Inc. provides a technology platform that makes meetings and event planning, booking and management easier and more cost-effective for corporations, hotels, venues and meetings suppliers worldwide.  StarCite delivers visibility, cost savings and control over meetings spending for businesses and enhanced revenue opportunities for suppliers.  Through Web-based, on-demand technology, StarCite automates and supports every key element of the meetings planning and procurement process: planning, budgeting, buying, attendance, payment, and results measurement.  Using StarCite’s proprietary online marketplace, meetings buyers can connect and conduct business with over 83,000 hotels, venues, destinations and suppliers globally.  StarCite is based in Philadelphia, PA and worldwide.  Its equity holders include ICG (NASDAQ: ICGE), TPG Growth, Norwest Venture Partners (NVP), and TL Ventures. For more information about StarCite please visit www.starcite.com.


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