San Francisco/San Mateo, California Projected To Have Largest 2011 RevPar Growth

San Francisco/San Mateo, California, is expected to end the year with the largest growth in average daily rate and revenue per available room, according to the STR Market Forecast.

The market’s ADR is projected to end the year with an 11.7-percent ADR increase and its RevPAR is expected to rise nearly 18 percent.
Detroit, Michigan, and Tampa-St. Petersburg, Florida, are projected to end the year with the largest occupancy increases among the Top 25 Markets, both rising close to 8 percent.

STR and Tourism Economics, an Oxford Economics Company, have partnered to create the STR Market Forecast, a quarterly forecast report that tracks and forecasts hotel performance across a number of markets worldwide. The reports utilize a number of robust equations that combine STR’s historical data with Tourism Economics’ rigorous modeling and economic knowledge to forecast hotel performance.

“We are extremely excited about the launch of our forecast product,” said Brad Garner, COO at STR. “During the development and roll-out process, it became quite clear to us Tourism Economics’ reputation for excellence is well-deserved. We are confident the forecasts will be an invaluable tool set for decision makers during this budgeting season and beyond.”

The market forecasts will include future-looking data for supply, demand, revenue, occupancy, average daily rate and revenue per available room, as well as valuable economic analysis and market commentary. The reports include at least 18 months of monthly data and a five-year annual forecast horizon.

About STR

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.


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