Best Western International Appoints AAA Hotel Veteran As Managing Director of Strategic Partnerships and Field Marketing

Best Western International announced today that Glen MacDonell has joined its sales and marketing department as managing director of strategic partnerships and field marketing.

"Glen brings to us significant experience in the hospitality industry, broad-based expertise in strategic brand management and a successful track record of conducting impactful marketing programs through deep business partnerships," said Dorothy Dowling, senior vice president, sales and marketing for Best Western.

In his role, MacDonell will lead Best Western's strategic partnerships with organizations including AAA/CAA, AARP, Harley-Davidson, Costco and Michael Waltrip.  Additionally, he will oversee Best Western's field marketing organization, which is comprised of marketing cooperatives throughout the U.S. and Canada.

Prior to joining Best Western, MacDonell served as director, travel programs & alliances at AAA, overseeing its North American hotel program, corporate alliance with the Walt Disney Company, as well as its airline, rail and specialty tour programs.

MacDonell joined AAA in 1999, after serving 12 years in a variety of management positions with United Airlines, Inc.

He recently served on the Advisory Council for the Airline Reporting Corporation, has been on several hospitality industry advisory boards, is a member of SKAL International and serves on the Board of Directors for Meals on Wheels of Seminole County, Fla.


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