Starting now smart hoteliers need to begin embracing Google+ as a major component of their Search Engine Optimization (SEO). Those who move quickly will have a significant competitive advantage over the laggards.
Last month my blog post – “Can Your Hotel Afford to Ignore Google+?” speculated that it was only a matter of time before Google started incorporating Google+ social signals into website rankings.
That time arrived quicker than I thought. Starting now smart hoteliers need to begin embracing Google+ as a major component of their Search Engine Optimization (SEO). Those who move quickly will have a significant competitive advantage over the laggards.
Rand Fishkin at SEOMoz provides a short video of things to come in search and addresses how important having a significant presence on Google+ will be to increasing your hotel’s SEO and visibility on the web. This may be the most informative and productive 12 minutes you spend on the web this week.
Click to view short video on Google+ and SEO
It will no doubt make you rethink your Internet, social web and SEO strategy. How will you address this new reality and be more relevant to guests, potential guests and to Google? After pursuing Facebook fans for years how much should you now be emphasizing Google+?
The visibility of your hotel in search results depends on the decisions you make right now. Think about your social media strategies now and make the right choices.
So, “Can your hotel really afford to ignore Google+?” After watching the video I think you will agree…the answer is a resounding NO!
Madigan Pratt
PS – Once you set up your Google+ account and start building your social circles, please send me an invitation to join.
About Madigan Pratt
Madigan Pratt has more than 25 years of strategic marketing communications experience, including advising Fortune 500 companies, Tourism Boards, destinations, and luxury resorts. Madigan leads a team of marketing, public relations and social media professionals at Madigan Pratt & Associates. Originally founded in New York and now headquartered in Williamsburg, Virginia, Madigan Pratt & Associates is an award-winning marketing and advertising agency specializing in customer relationship marketing for hospitality and luxury service clients.
A well published author and popular conference speaker, Madigan provides expert counsel to the hospitality industry and publishes tips at Hospitality Marketing Blog. He has served on numerous travel industry association boards including the Caribbean Tourism Organization, The Association of Travel Marketing Executives and HSMAI Resort Marketing Advisory Board.
Contact
(757) 645-3113
madigan@madiganpratt.com
www.MadiganPratt.com
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