MPI has expanded its Business Research Panel globally to more than 300 senior level professionals with a strong showing now in Europe and Canada that allows for greater insights with statistically relevant data for these two regions.
Key findings for this Barometer include:
- Sharp jump up in employment numbers within the meeting and event industry, US and Europe currently trending higher than Canada
- Hoteliers, venues & destinations should note that while corporate business is up, meetings are focusing on customer satisfaction rather than sales meetings or incentives.
- Europe and Canada are seeing their largest gains in international association meetings while the US sees greatest gains in corporate domestic
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