CLEVELAND, OHIO--June 2, 2003--Are you spending thousands of dollars on marketing but getting no return on your investment? Are you looking for a speedy way to generate sales leads? If so, a low-cost, strategically targeted public relations campaign—one that guarantees reaching thousands of potential customers by e-mail and in print—is what your company needs.
Glenn Hasek, a communications consultant with more than eight years of hospitality industry experience, can help your company boost its sales by creatively optimizing media placement opportunities. Hasek, president of Cleveland, Ohio-based Hasek Communications, specializes in media relations, including the writing and distribution of press releases, case studies, brochures and marketing materials, press kits and electronic or print newsletters. Hasek previously worked as a managing editor and on-line editor-in-chief for Hotel & Motel Management magazine.
“Because I worked as an editor for so many years, I know what types of stories generate coverage,” Hasek says. “Editors don’t like fluff. They want information that is unique, timely and relevant. Creativity is critical. I know what on-line and print media outlets are most effective at generating high-quality leads.”
Hasek’s clients include companies such as Seattle-based Diversified Computer Corp. (www.guestware.com) and Youngstown, Ohio-based Broadband Hospitality (www.broadbandhospitality.com). His efforts have resulted in coverage for his clients in print or on-line with Hotel & Motel Management, Hotels, Lodging Hospitality, Hospitality Technology, Hospitality Upgrade, Hotelnewsresource.com, Hotel-online.com and Hotel Business.
While with Hotel & Motel Management, Hasek created and launched H&MM’s Week in Review, an electronic newsletter. He also wrote and edited hundreds of articles, traveled internationally to the hospitality industry’s leading trade shows and led the development of the H&MM/HVS International Hotel Franchise Fee Calculator (see www.hotelmotel.com).
Hasek Communications specializes in public relations services to individual hotels, resorts, hotel companies, management companies and businesses servicing the hospitality industry. The company also specializes in trade show-related campaigns, including those for HITEC and other industry events.
To read a news release sample, click here.
To read a case study sample, click here.
Contact:
Glenn Hasek, President
Hasek Communications
Hasekcom@aol.com
Tel: (216) 476-9663; Cell: (216) 702-0334
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