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London 2012 Olympics - Hotel Market Update

2012-07-16

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Regular updates in the run up from TravelClick

Hotel prices across London have soared to an average £189 over the Olympics period – currently close to a 70% increase in average daily rate (ADR) in comparison to the same time period last year.

With just 11 days until the 2012 Games begin, rates and occupancy have fluctuated as we get closer to opening ceremonies.

In the latest report of reservations currently on the books, leading hotel market intelligence provider, TravelClick, has revealed hoteliers are enjoying strong demand in comparison to market data from the previous year over the two week Games period (Jul 27-Aug 12).

At the time of this report committed occupancy across the capital shows rooms currently reserved for the Olympics stands at 77%, an increase of over 40% with a slight decrease possibly due to recent returns of rooms by Games organisers LOCOG, resulting in late bargains at selected hotels.

The busiest day in the Capital so far during the Olympics is Saturday, August 4, coinciding with the Women’s 50m Freestyle and 4x100m Medley Relay finals, as well as the Men’s 1500m Freestyle and 4x100m Medley Relay finals. Occupancy for this date is at 82.3% based on current reservations on the books in comparison to last year.

If you require any further data please contact Stacey Stockwell or Victoria Savill on 020 8237 1210.

About TravelClick, Inc.

TravelClick (www.TravelClick.com) is the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 30,000 hotel clients in over 140 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Chicago, Barcelona, London, Dubai, Hong Kong, Houston, Melbourne, Orlando, Shanghai,Singapore and Tokyo. Follow us on www.twitter.com/TravelClick and www.facebook.com/TravelClick.

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