PARSIPPANY, N.J. (June 16, 2003) – As part of a summer promotion to increase brand awareness and drive incremental room-nights, Howard Johnson International is distributing free booklets to families for documenting their vacation memories.
The Celebrate Family Memories with Howard Johnson booklet, which is being handed to guests at check-in through Sept. 4, explains how to make a “memory box” from a shoe box, how to decorate it and what to put inside.
The booklet includes discount coupons for Howard Johnson hotels, Budget® car rentals, Discovery.com®, the CrayolaStore.com® and TCBY®. It also includes a coupon for free software, including Scrabble®, Blue’s Clues® and Williams Sonoma® Good Cooking.
“We want consumers to know that families are very important to the Howard Johnson brand and we are always looking for unique ways to bring them together,” said Howard Johnson President Ken Greene. “The Celebrate Family Memories with Howard Johnson booklet was designed to do this by helping parents and children collect the special memories created during their summer vacations.”
Also this summer, Howard Johnson hotels are participating in Cendant’s Drive-Inn America program, which offers guests a free kids-menu entrée for children ages 10 and younger at participating Denny’s® restaurants in the United States and Canada with the purchase of regularly priced adult entree. The certificates expire Oct. 4. Some restrictions apply.
The Drive-Inn America program also offers a summer travel package featuring a National Parks Pass, pocket-sized “owner’s manual” with park listings and maps, $10 Denny’s gift certificate, $10 coupon for purchases made on DiscoveryTM Channel store at www.discovery.com and an Avis® or Budget® car rental deal. To purchase a package, consumers should visit www.howardjohnson.com and click on the national parks link.
Also as part of the Drive-Inn America program, parents can help make the miles go faster for their children by entering a sweepstakes on www.howardjohnson.com for a chance to win one of five portable DVD players being given away each day throughout the summer. No purchase is necessary to participate. Complete rules and details are posted on www.howardjohnson.com.
Howard Johnson International Inc. franchises 472 hotels in the United States, Argentina, Canada, China, Colombia, Curacao, Dominican Republic, Ecuador, Guatemala, India, Israel, Jordan, Malta, Mexico, Oman, the United Arab Emirates, the United Kingdom and Venezuela. For more information or to make a reservation at any Howard Johnson location, call toll-free in the United States (800) I-GO-HOJO or visit the Web site at www.howardjohnson.com. Howard Johnson is a subsidiary of Cendant Corporation (NYSE:CD).
Logos, product and company names mentioned are the property of their respective owners.
