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Hotel Industry in the Asia Pacific Region Posts Mixed Results For July 2012

2012-08-22

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STR Global In year-over-year measurements, the Asia/Pacific region’s occupancy decreased 2.2 percent to 68.3 percent, its average daily rate ended the month virtually flat with a 0.2-percent increase to US$136.06 and its revenue per available room was down 2.1 percent to US$92.86.

Hotels in the Asia/Pacific region experienced mixed results in the three key performance metrics for July 2012 when reported in U.S. dollars, according to data compiled by STR Global.

In year-over-year measurements, the Asia/Pacific region’s occupancy decreased 2.2 percent to 68.3 percent, its average daily rate ended the month virtually flat with a 0.2-percent increase to US$136.06 and its revenue per available room was down 2.1 percent to US$92.86.

“Thailand and French Polynesia were the two out of 15 countries tracked on our Asia/Pacific Hotel Review that reported double-digit RevPAR increases for July 2012 compared to July last year”, said Elizabeth Randall Winkle, managing director at STR Global. “Thailand had its best July occupancy performance since 2006, with 67.8 percent for July 2012, just beating its July 2006 performance of 67.1 percent. Its ADR (THB3,062) for the month is still below its July 2008 peak of THB3,315. We have seen demand for hotel accommodation across the country increasing for the seven months this year (+10.3 percent) resulting as well from the increase in international visitors, especially from China, as reported by the Tourism Authority of Thailand”.

“French Polynesia also reported its best July occupancy since July 2006 achieving 70.4 percent for July 2012, beating the last peak of July 2007 (68.1 percent). After the heavy occupancy declines seen in 2009 due to the global economic downturn, the islands had been reporting monthly occupancy and demand increases for the majority of months since 2010. A reduction in room inventory in the same period has helped to boost performances. Looking at the average room rate, July 2012 was its best performance of a July in the last six years”.

Highlights from key market performers in July 2012 in local currency (year-over-year comparisons):
• Hanoi, Vietnam, rose 23.7 percent in occupancy to 64.8 percent, posting the largest increase in that metric.
• Jakarta, Indonesia (-10.3 percent to 73.1 percent), and Kuala Lumpur, Malaysia (-10.0 percent to 78.4 percent), reported the largest occupancy decreases for the month.
• Jakarta achieved the largest ADR increase, rising 21.6 percent to IDR954,878.37,, followed by Taipei, Taiwan (+18.6 percent to TWD5,554.87), and Phuket, Thailand (+16.9 percent to THB3,155.18).
• Three markets experienced RevPAR increases of more than 15 percent: Phuket (+26.2 percent to THB2,309.32); Hanoi (+25.0 percent to VND1,432,239.53); and Tokyo, Japan (+19.9 percent to JPY11,375.45).
• Delhi, India, fell 14.4 percent in RevPAR to INR3,383.47, reporting the largest decrease in that metric.

Highlights from key market performers for July 2012 in U.S. dollars (year-over-year comparisons):
• Taipei rose 14.0 percent in ADR to US$184.71, reporting the largest increase in that metric. Beijing, China, followed with a 13.1-percent increase to US$107.26.
• Two markets experienced ADR decreases of more than 20 percent: Delhi (-27.3 percent to US$111.72) and Mumbai (-22.1 percent to US$132.94).
• Three markets achieved RevPAR increases of more than 15 percent: Hanoi (+22.3 percent to US$67.92); Phuket (+20.9 percent to US$73.08); and Tokyo (+17.6 percent to US$145.27).
• Delhi (-30.7 percent to US$61.08) and Mumbai (-19.6 percent to US$74.15) posted the largest RevPAR decreases for the month.

Download July Global Performance review

About STR Global:

STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia/Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and HotelNewsNow.com. For more information, please visit www.strglobal.com.

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