No ones happy when flights are delayed or cancelled, but a new survey of more than 2,600 travelers conducted by FlightView, the leading provider of day-of-travel information, uncovers three ways airports and airlines can minimize customer frustrations: proactive communication, accurate flight information and free, ubiquitous WiFi.
No one’s happy when flights are delayed or cancelled, but a new survey of more than 2,600 travelers conducted by FlightView, the leading provider of day-of-travel information, uncovers three ways airports and airlines can minimize customer frustrations: proactive communication, accurate flight information and free, ubiquitous WiFi.
“These are extremely reasonable requests – especially during delays and cancellations,” said Mike Benjamin, CEO of FlightView. “Airports and airlines that keep customers informed and connected see the greatest return in building long-term loyalty.”
“Travelers want to be in control of their experiences, and that begins with timely, accurate information”
With thousands of responses to more than 20 topical, travel-related questions, FlightView just released two new research reports for airports and airlines. The data speaks directly to the challenges both parties face when it comes to customer satisfaction, and running profitable businesses.
Information’s Role in Easing Air Travel Frustrations
As expectations for fast, accurate flight information take off – airports and airlines recognize the role that communication can play in easing frustrations. When asked for the number one frustration experienced during a delayed flight, nearly 40% of travelers surveyed said the lack of fast and accurate updates on new departure times.
“Travelers want to be in control of their experiences, and that begins with timely, accurate information,” said Benjamin. With an emphasis on ‘accurate’ – traveler frustration skyrockets when the information provided by different sources, whether airlines or airports, on digital signage, websites, or apps, doesn’t match up. Of those surveyed,
For a full look at FlightView’s survey of 2,600+ travelers, download both reports here.
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Reader Comments:
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