Grey is expected to officially begin working for the brand next month, pending a signed contract.
As part of its campaign to reimagine hospitality, Marriott Hotels & Resorts (MHR), the signature brand of Marriott International, Inc. (NYSE: MAR), today announced it has chosen Grey New York as its lead creative agency of record. Grey is expected to officially begin working for the brand next month, pending a signed contract.
"We were challenged and inspired by the Grey team and the quality of its Gen Y insights," said Susan Thronson, senior vice president, global marketing, Marriott International. "Our decision was based on Grey's ability to engage consumers throughout their brand journey – regardless of the channel used or the location of the traveler.
"The other finalists, JWT and incumbent mcgarrybowen, demonstrated that we had selected the best of the best agencies," added Thronson. "As a founding client, we're grateful to mcgarrybowen for nine years of work on MHR and look forward to its future efforts on Marriott Rewards, Courtyard, Residence Inn, SpringHill Suites and Fairfield Inn & Suites."
"The iconic Marriott Hotels & Resorts brand is reimagining hospitality and the guest experience. Grey will help us tell the story as we embark on new global innovations that are holistic, strategic, relevant and executed with purpose," said Paul Cahill, senior vice president, brand management, Marriott Hotels & Resorts.
"Marriott is one of those brands that everyone in our building wants to work on," said Grey New York President and CCO Tor Myhren. "Their iconic stature and rich heritage speaks for itself. But what energizes us most is their courage to change, innovate and challenge the status quo despite already being leaders in their industry. We can't wait to get started."
Marriott's agency relationships with MEC, Anomaly, Team One and other creative and specialized agencies throughout its global operations were not affected in this review.
Marriott International retained the services of Joanne Davis Consulting, Inc., New York, NY, to assist in the agency review process.
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