Hotel Industry in the European Region Posts Mixed Results For September 2012

The Europe hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for September 2012, according to data compiled by STR Global.

“Increases in average room rate are still the main driver for revenue-per-available-room growth across Europe”, said Elizabeth Randall Winkle, managing director of STR Global. “Whilst demand, in terms of occupied rooms, is at historic high levels for September—with 97 million rooms occupied throughout the month and year to date—the growth in demand and occupancy has been stagnating for most of the year. September was a good month for Vienna (Austria) and Dublin (Ireland), with RevPAR increases of more than 20 percent. Both cities benefited from congresses and convention business”.

Highlights from key market performers for September 2012 include (year-over-year comparisons, all currency in euros):

• Bratislava, Slovakia, rose 23.5 percent in occupancy to 69.9 percent, reporting the largest increase in that metric.
• Tel Aviv, Israel, posted the largest occupancy decrease, falling 19.6 percent to 61.9 percent.
• Three markets experienced ADR increases of 15 percent or more: Vienna (+22.7 percent to EUR129.20); Prague, Czech Republic (+15.3 percent to EUR91.03); and Reykjavik, Iceland (+15.0 percent to EUR103.81).
• Vilnius, Lithuania (-28.9 percent to EUR51.15), and Athens, Greece (-14.8 percent to EUR96.01), reported the largest ADR decreases for the month.
• Seven markets achieved RevPAR increases of more than 15 percent: Dublin (+25.9 percent to EUR88.84); Vienna (+25.3 percent to EUR112.26); Bratislava (+18.8 percent to EUR43.80); Reykjavik (+17.6 percent to EUR83.50); Berlin (+16.3 percent to EUR96.26); Prague (+15.6 percent to EUR75.93); and Manchester, United Kingdom (+15.2 percent to EUR69.07).
• Vilnius fell 30.8 percent in RevPAR to EUR34.72, ending the month with the largest decrease in that metric.

Download Global Performance review

About STR Global:

STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia/Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and HotelNewsNow.com. For more information, please visit www.strglobal.com.


Logos, product and company names mentioned are the property of their respective owners.

Reader Comments:

Be the first to leave a comment for this article

Tweet #HotelNews Tweet #HotelTrends Tweet #STRGlobal Tweet