Despite an uncertain economy and high travel costs, many Americans still plan to get away this holiday season, according to new research released today by private vacation club Inspirato.
The survey, conducted online by Harris Interactive for Inspirato, polled more than 2,500 adults in Atlanta, Boston, Chicago, Dallas-Fort Worth, Houston, Los Angeles, New York City, Philadelphia, San Francisco and Washington, D.C., and found that overall 49 percent plan to take at least one personal trip over the upcoming holiday season. Holiday travel is most popular this year among residents in Atlanta (57 percent), San Francisco (59 percent) and Washington, D.C. (59 percent), while residents in Boston (41 percent), Los Angeles (45 percent) and Philadelphia (45 percent) are least likely to report travel plans.
Spending time with family (67 percent) is the top reason adults in these cities will be traveling during the holiday season, which was defined in the survey as beginning around Thanksgiving and ending right after the new year. Vacation is the second most popular reason to travel (36 percent) – and a particularly popular reason among Los Angeles residents (47 percent). Seven percent of respondents plan to travel to escape the chaos of the holiday season.
Overall, this holiday season may not hold many surprises for the travel industry. More than half of respondents report their plans are similar to their travel habits last year, including a similar number of trips (58 percent), similar travel distances (55 percent), similar durations (53 percent), and similar travel budgets (56 percent).
Additional survey findings include:
This study was conducted online within the United States by Harris Interactive on behalf of Inspirato between October 4-15, 2012 among 2,507 respondents 18 years or older in Atlanta, Boston, Chicago, Dallas-Fort Worth, Houston, Los Angeles, New York City, Philadelphia, San Francisco and Washington, D.C. No estimates of theoretical sampling error can be calculated; a full methodology is available. Data tables can be found at: www.inspirato.com/HolidaySurvey.
Designed specifically for a new generation of luxury consumers, Inspirato (In – spuh – rah – toh) offers the best of destination club consistency and service, together with unmatched value, flexibility and low-cost membership. Our members have access to an ever-growing portfolio of luxury vacation homes in the world's top destinations, including California, the Caribbean, Colorado, France, Hawaii, Italy, London, Mexico, New York City and more. By leasing vacation properties (rather than owning), Inspirato is able to keep membership fees low, offer up to 50 percent off market rates, and easily add homes and destinations as demand increases. Our innovative business model has led to rapid growth since our January 2011 launch, placing Inspirato at the forefront of the "luxury for less" movement. For more information, please visit www.inspirato.com.
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