The U.S. hotel industry reported positive results in the three key performance metrics during the week of 31 March-6 April 2013, according to data from STR.
In year-over-year comparisons, occupancy was up 7.7 percent to 63.8 percent, average daily rate rose 3.2 percent to US$108.12 and revenue per available room increased 11.2 percent to US$69.03.
Atlanta, Georgia, which hosted the NCAA Men’s Final Four basketball games 6 April 2013, reported the largest ADR and RevPAR increases for the week. The market’s ADR rose 30.2 percent to US$100.76, its RevPAR jumped 66.0 percent to US$68.80 and its occupancy increased 27.5 percent to 68.3 percent.
St. Louis, Missouri-Illinois, reported the largest occupancy increase, rising 29.9 percent to 61.6 percent. Orlando, Florida (-6.0 percent to 84.9 percent), and Norfolk-Virginia Beach, Virginia (-4.0 percent to 57.7 percent), reported the largest occupancy decreases for the week.
Three markets other than Atlanta experienced double-digit ADR increases: Oahu Island, Hawaii (+18.7 percent to US$213.42); St. Louis (+16.1 percent to US$89.59); and Anaheim-Santa Ana, California (+15.0 percent to US$132.43). New Orleans, Louisiana, fell 12.9 percent in ADR to US$137.17, reporting the only double-digit decrease in that metric.
Five markets other than Atlanta achieved RevPAR increases of more than 20 percent: St. Louis (+50.9 percent to US$55.15); Anaheim-Santa Ana (+26.2 percent to US$108.90); Houston, Texas (+25.7 percent to US$67.67); Minneapolis-St. Paul, Minnesota-Wisconsin (+25.1 percent to US$54.75); and Oahu Island (+24.9 percent to US$167.15). New Orleans reported the only double-digit RevPAR decrease, falling 16.1 percent to US$91.12.
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