The U.S. hotel industry reported increases in all three key performance metrics during May 2013, according to data from STR.
Overall, the U.S. hotel industry’s occupancy rose 1.1 percent to 64.0 percent, its average daily rate was up 3.6 percent to US$109.86 and its revenue per available room increased 4.7 percent to US$70.34.
“While demand for transient hotel rooms was solid for the month (+4.3 percent), year-over-year demand growth for group rooms was down (-3.4 percent) and continued to be a drag on overall industry performance,” said Brad Garner, COO at STR. “Key performance indicators were still positive for the month, firming year-over-year comparisons worked to slow the rate of growth experienced in previous months. The absolute level of ADR for the 12-months ending May reached an all time high of US$108, up more than US$4 from the previous peak in 2009.
“Though group business remains elusive, we remain optimistic that group demand can provide life to industry performance moving forward,” Garner said.
Among the Top 25 Markets, Dallas, Texas, reported the largest occupancy increase, rising 6.4 percent to 64.5 percent. Detroit, Michigan, followed with a 6.1-percent increase to 64.5 percent. St. Louis, Missouri-Illinois, fell 6.2 percent in occupancy to 66.2 percent, reporting the largest decrease in that metric.
Houston, Texas (+12.1 percent to US$113.42), and Oahu Island, Hawaii (+12.1 percent to US$196.35), experienced the largest ADR increases for the month. Two markets reported ADR decreases: Atlanta, Georgia (-3.3 percent to US$83.57) and Washington, D.C. (-2.9 percent to US$152.20).
Five markets achieved double-digit RevPAR increases: Houston (+17.4 percent to US$81.45); Dallas (+14.3 percent to US$59.68); Detroit (+12.1 percent to US$54.50); San Francisco/San Mateo, California (+11.4 percent to US$152.39); and Anaheim-Santa Ana, California (+10.6 percent to US$89.57). Washington, D.C., fell 6.6 percent in RevPAR to US$113.36, reporting the largest decrease in that metric.
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