The commercial seamlessly combines the Holiday Inn brand's renowned heritage with its innovative approach to meeting the ever-changing needs of the contemporary traveler. More than just a commercial, the Change Your View campaign is the next step in reintroducing an iconic brand to a new generation of guests who are not as familiar with the Holiday Inn brand offering today.
"The Holiday Inn brand began as Kemmons Wilson's vision to make traveling with family accessible, reliable and easy. But the brand's innovative approach to meeting travelers' needs ended up transforming the hospitality industry, and changed the way millions of people travel," said Heather Balsley, SVP Americas Holiday Inn Brand Family. "Over 60 years later, we know our guests' needs continue to evolve. That's why we invested in a $1 billion global brand relaunch, the largest in hospitality history, and why we continue finding new ways to meet the demands of today's traveler. The Change Your View campaign helps bring the Holiday Inn brand offer to life in an inspiring way, and gives us an opportunity to change the perception of guests who may not realize we've changed."
The new Changing Together commercial debuts today in the U.S., airing across 15 major networks including, NBC and ABC (both in primetime), CBS (NFL) and HGTV. In addition, consumers will be able to see the commercials during hit programs such as America's Got Talent and Late Night with Conan O'Brien. The TV commercial will be complemented by a mix of digital, tablet and mobile placements, as well as online and social media communications, with all media planning and buying for the Change Your View campaign handled byMindshare.
The TV creative, directed by Fredrik Callinggard (also behind: Ikea, Volvo and T-Mobile), was filmed on location at the Holiday Inn Clark – Newark Area hotel in Clark, NJ, where thehotel is at the heart of it all, offering warm, friendly service in a fresh contemporary environment. The commercial shows guests being treated like family and having a great stay regardless of whether they are traveling with family or on a business trip. It also highlights beautiful open public spaces that encourage social interaction, comfortable, stylish rooms, a modern fitness center and great-tasting food & drinks served in a lively, fun atmosphere with modern touches such as communal tables – all of which have come to represent what a modern Holiday Inn hotel has to offer. The TV commercial was created by Ogilvy & Mather, the creative agency for the Holiday Inn brand.
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