The U.S. hotel industry reported positive results in the three key performance metrics during July 2013, according to data from STR.
Overall, the U.S. hotel industry’s occupancy rose 1.7 percent to 71.1 percent, its average daily rate was up 4.1 percent to US$112.18 and its revenue per available room increased 5.8 percent to US$79.73.
“The third quarter got off to a good start with July RevPAR up 5.8 percent, driven primarily by ADR,” said Bobby Bowers, senior VP of operations at STR. “Occupancy hit 71.1 percent, the highest July industry occupancy rate since 2006. The July numbers were boosted by one less Sunday in the month versus 2012, after June’s numbers were negatively impacted by similar calendar-related issues. July year-to-date RevPAR growth of 5.6 percent remains on track to achieve STR’s current full-year 2013 forecast of 5.8 percent.”
Among the Top 25 Markets, Houston, Texas, reported the largest occupancy increase, rising 8.2 percent to 70.1 percent. Denver, Colorado, followed with a 6.8-percent increase to 84.4 percent. New Orleans, Louisiana, posted the largest occupancy decrease, falling 6.6 percent to 63.8 percent.
Two markets achieved double-digit ADR increases: Houston (+14.1 percent to US$99.50) and Oahu Island, Hawaii (+13.4 percent to US$221.42). Washington, D.C., reported the only ADR decrease in July, falling 1.6 percent to US$131.45.
Houston led the RevPAR growth, rising 23.5 percent to US$69.74, followed by Nashville, Tennessee (+13.2 percent to US$73.22), and Seattle, Washington (+12.6 percent to US$125.36). Washington, D.C. (-7.0 percent to US$97.50), and New Orleans (-5.5 percent to US$75.45) ended the month with the largest RevPAR decreases.
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