The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for July 2013, according to data compiled by STR Global.
Highlights from key market performers for July 2013 include (year-over-year comparisons, all currency in Euros):
- Athens, Greece, reported the only double-digit occupancy increase, rising 16.9 percent to 70.6 percent.
- Istanbul, Turkey, fell 29.6 percent in occupancy to 50.5 percent, reporting the largest decrease in that metric.
- Vilnius, Lithuania, rose 15.6 percent in ADR to EUR59.66, achieving the largest increase in that metric.
- London, United Kingdom (-23.5 percent to EUR165.14), and Istanbul (-15.5 percent to EUR141.06), posted the largest ADR decreases for the month.
- Six markets experienced RevPAR growth of more than 10 percent: Athens (+15.2 percent to EUR66.50); Edinburgh (+14.0 percent to EUR101.54); Lisbon, Portugal (+13.7 percent to EUR60.07); Vilnius (+12.4 percent to EUR45.68); Bratislava, Slovakia (+11.0 percent to EUR31.83); and Copenhagen, Denmark (+10.5 percent to EUR79.76).
- Istanbul fell 40.5 percent in RevPAR to EUR71.29, reporting the largest decrease in that metric.
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STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia/Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and HotelNewsNow.com. For more information, please visit www.strglobal.com.
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