RateGain’s support of hospitality industry thought leadership and research has been extended by assisting the Cornell University School of Hotel Administration’s Center for Hospitality Research (CHR) with a major study of the hospitality industry in India.
This research project examines how hotel guests in India use social media and other online distribution channels to search for information in the process of booking a hotel room. RateGain will provide the CHR research team with access to data and analytics held within its extensive database which will augment information collected from hotel companies participating in the study. The results of the analysis will give greater insight into the search and booking activity of travelers which will benefit the hotel industry and provide the foundation for further studies in the future.
Commenting on RateGain’s ongoing collaboration with the School of Hotel Administration the company’s CPO, Vishal Jain said, “We are very pleased to be able to assist CHR in this research which will help the industry and future researchers alike to understand more about how consumers make their buying decisions. We are constantly developing and enhancing our technology solutions to meet the needs of our customers and the market and this research will give us valuable insights. We look forward to having further opportunities in the future where we can use our resources and experience to help CHR extend the breadth and depth of knowledge in the industry.”
RateGain has an established record of collaboration with leading organizations around the world in support of technological innovation and enhancement.
About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 76 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. To learn more about the center and its projects, visit www.chr.cornell.edu.
RateGain is a leader in hospitality technology solutions for seamless electronic distribution (channel management), revenue management decision support and brand engagement (reputation to revenue conversion) helping customers around the world to streamline their operations and sales. Since its inception in 2004, RateGain’s expertise in innovating solutions for the dynamic hospitality ecosystem has resulted in continuous growth and an established position as a thought-leader and trendsetter in the marketplace. For more information, visit www.rategain.com
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