Excerpt from Market Metrix
Although guest feedback surveys are common in the hospitality industry today, the effectiveness of a survey really depends on how well it is designed. This is why Market Metrix starts at the end rather than the beginning. In order to gather game-changing insights, surveys must be designed with the purpose and business objectives in mind. . There are many ways to do this. What you will find in this article is the approach we have shaped and refined over the last 15 years of developing guest feedback surveys.
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