Ascend Hotel Collection from Choice Hotels International, Inc. (NYSE: CHH) continues its global expansion with the announcement today that two boutique hotels have joined the portfolio. These properties are the gibson hotel, Dublin, Ireland and Lindenwarrah at Milawa, Australia. The announcement was made to industry insiders at the 19th annual meeting of The Lodging Conference in Phoenix, Arizona.
Ascend Hotel Collection is a portfolio of upscale independent hotels with rich local character. With its latest additions, the group now has 108 properties in North America, Europe, the Caribbean and Australia.
"Ascend Hotel Collection continues to gain prominence as it grows internationally," said Michael Murphy, senior vice president of upscale brands at Choice Hotels International. "The Collection offers hoteliers and guests the best of both worlds – a unique, upscale experience coupled with the backing of one of the world's largest hospitality franchisors. With each property offering its own local flavor and an uncompromising commitment to service, these newest member hotels align perfectly with our distinctive portfolio."
Since the beginning of this year, Ascend Hotel Collection has opened 38 hotels, many in top business and leisure destinations like Napa Valley, Miami and Cape Cod. Newly signed agreements call for continued growth during the next two years internationally and in key domestic markets, including New York City and the Caribbean. Members of Ascend Hotel Collection maintain their individuality while being able to leverage Choice Hotels International's robust global distribution, sales, marketing and technology platforms. Member hotels also benefit from , one of the industry's fastest growing guest loyalty programs.
Spanning two floors, the conference area has nine contemporary meeting rooms accommodating up to 300 people and is equipped with free Wi-Fi and the latest audio-visual technology. An experienced team of event planners assures impeccable, memorable affairs. Also part of the gibson hotel experience: a relaxation area with sauna and steam room; Japanese copper baths on the terrace with mountain vistas; and courtyards, with towering bamboos and water features. Guests can enjoy a Zen-like atmosphere in the heart of the bustling city.
Guestrooms feature custom furnishings, a soothing neutral color palette, plush beds and natural light from floor-to-ceiling windows. Many rooms include private balconies with stunning views of tranquil interior courtyards or the Dublin skyline.
Lindenwarrah at Milawa
Lindenwarrah combines the distinctiveness of a boutique hotel with the tranquility of its mountain and vineyard setting. Food and wine play a prominent role at this retreat in the heart of the renowned Milawa Gourmet Region. This hotel exudes laid-back luxury with 40 individually decorated guestrooms and suites, a fine dining restaurant, bar, spa, lounges areas with Australian artwork, rooftop terrace, sunny courtyards and state-of-the-art meeting and event space.
Guestrooms feature contemporary furnishings and floor-to-ceiling windows framing views of sunrises and sunsets. Rooms open onto balconies or peaceful gardens. The bright, airy Restaurant Merlot serves breakfast and dinner featuring fine regional cuisine. At the Spa at Lindenwarrah, guests can enjoy massages or relax in a sauna and outdoor solar-heated swimming pool. Bringing a touch of the outdoors in, meeting and banquet space accommodates up to 120 people in modern, light-filled rooms that open onto a large terrace.
Lindenwarrah is next door to the famous Brown Brothers Winery and Epicurean Center and within walking distance to other regional culinary delights. Or, hop on a bike and pedal past acres of vineyards to villages with small producers to fill your basket with nuts, honey, wine, olives and more.
The Ascend Hotel Collection membership program made its debut in late 2008 and now has 108 hotels open throughout the United States, Canada, Europe, Central America, Australia and the Caribbean. The eclectic portfolio of upscale, independent hotels appeals to the growing number of people who like to immerse themselves in the destination and live like the locals when they travel. Member hotels include The GEM Hotels with three boutique hotels in New York City; Postcard Inn, on the white sands of St. Pete Beach, Fla. on the Gulf of Mexico; Grand Hotel Costa Rica, in downtown San Jose's Cultural Square; Hotel Royal William in the chic New St. Rock district of downtown Quebec City; Nordic Light Hotel, Stockholm.
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