“Revenue per available room (RevPAR) growth through the remainder of 2013 is largely due to the strength of the transient segment,” said Tim Hart, executive vice president, business intelligence, TravelClick. “We expect little to no growth in the group segment over the remainder of 2013. However, group booking pace for 2014 has been healthier, so there is reason to believe that this segment will see more growth in the New Year.”
12 Month Outlook (September 2013 – August 2014)
When looking at the next 12 months (September 2013 - August 2014), overall committed occupancy* is up 3.2 percent when compared with last year’s figures. ADR is up 2.5 percent based on reservations currently on the books.
Transient bookings are up 6.1 percent year-over-year and ADR for this segment is up 3.6 percent. The transient leisure segment is showing occupancy gains of 6.6 percent and ADR gains of 3.8 percent. The transient business segment is showing occupancy gains of 5.1 percent and a 3.5 percent rise in ADR.
The group segment is relatively flat, experiencing an occupancy increase of 2.0 percent and an ADR gain of 0.4 percent compared to the same time last year.
“There has been moderate growth in RevPAR in Q3 2013,” said Hart. “It is strength in transient business demand combined with healthy leisure rate growth that has been driving transient segment performance this quarter.”
The September NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by September 1, 2013 for the period of September 2013 to August 2014.
*Committed Occupancy - (Transient rooms reserved + group rooms committed)/capacity
**Reserved Occupancy – Total number of rooms reserved/capacity
About TravelClick, Inc.
TravelClick (TravelClick.com) provides innovative cloud-based solutions for hotels around the globe to grow their revenue reduce costs and improve performance. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 36,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Philadelphia, Chicago, Barcelona, Dubai, Hong Kong, Houston, Melbourne, Orlando, Shanghai, Singapore and Tokyo. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.
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