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Baymont Inns & Suites Developer Breaking Ground In Destin, Fla. |
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Milwaukee, Wis., and Hot Springs, Ark. — (September 10, 2003) Success with his 89-room Baymont Inn & Suites hotel in Hot Springs has an Arkansas developer/owner opening two additional franchised Baymont Inn & Suites properties. |
Rodney Myers, partner in Destin LLC, an Arkansas investment holding company and subsidiary of Hot Springs-based development company R.J. Myers Inc., will break ground on a 75-room Baymont Inn & Suites in Destin, Fla., in November. Tri-Construction Associates Inc. of Boca Raton, Fla., is the architect and builder for the property, which is scheduled to open in late spring 2004. A third property, targeted for Pine Bluff, Ark., is in the development stage.
The new hotel, to be built along Route 98 in Destin, will include an outdoor pool, a meeting facility, fitness center and suites. In addition, the hotel will offer Baymont’s Ovations Rooms™ featuring upscale amenities not found in competitive mid-market hotels, such as plush pillow-top mattresses, Down Lite™ pillows, fluffy towels, branded bath products and free in-room bottled water. The rooms also feature an enhanced workstation with an executive-sized desk, comfortable ergonomic chair and task lamp with a data port.
"Baymont Inns & Suites is a strong brand with strong leadership and strong employees supporting it," Myers said. "They have a clear understanding of the lodging market and continually study trends that impact owners, operators and investors.”
Dan Daniele, president of Baymont Franchises International, LLC, said much of the brand's success is attributed to the support it receives from franchisees, such as Myers, who are eager to add to their Baymont Inns & Suites portfolios.
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"We offer a product that has been embraced by the American traveling public because it is backed up by consistent, excellent service," Daniele said. "Our franchisees know that the support they receive from the Baymont Inns & Suites franchise organization far exceeds other brands."
Myers said that in addition to its people, Baymont's strength comes from a strong central reservations system and a corporate philosophy that help franchisees add points to their occupancy totals.
"Through Baymont’s reservation center, franchisees won’t miss out on bookings – bookings that are made at the best possible room rate,” Myers said.
“The two-way system enhances efficiency and rate management, not only from the central reservation center, but also from the global-distribution systems and Internet channels, provides all room types to the reservation center and offers last room sales availability in all distribution channels,” Myers said.
In addition to reservations capabilities, Myers said the guest retention programs Baymont Inns & Suites offers—such as its Ovations Rooms and Guest Ovations® frequent stay program—are as strong or stronger than any offered to lodging industry franchisees.
"From day one, Baymont Inns & Suites has provided constant communications to assist me with property operations,” Myers said. “It is this level of franchise support and commitment that has led me to continue to develop new Baymont Inns & Suites hotels. I know I am with an organization that really values its franchisees.”
About Baymont Inns & Suites
Headquartered in Milwaukee, Wis., Baymont Inns & Suites continues to be a leading brand in the mid-market segment. The brand offers a 110% Satisfaction Guarantee, and has a frequent-stay program—Guest Ovations®—with more than 285,000 members and growing. Under the 110% Satisfaction Guarantee, if any guest is dissatisfied with any aspect of his or her night's stay and the hotel is unable to resolve the problem, the guest will receive their night’s stay for free, plus a coupon for a 10-percent discount on their next stay at any Baymont Inns & Suites hotel.
Baymont Inns & Suites operates or franchises more than 180 locations in 31 states nationwide, is a wholly owned subsidiary of The Marcus Corporation (NYSE: MCS). For more information on The Marcus Corporation, go to www.marcuscorp.com. For more information about Baymont Inns & Suites, visit www.baymontinns.com.
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