Digital Travel Marketing recently released their three-part digital marketing budget series to assist hoteliers in preparing for 2014. The series discusses the digital channels and strategies hoteliers can take to boost online visibility and conversions in the upcoming year. The articles focus on the most profitable and fastest growing channels that should be prioritized in 2014. Vizergy also provides a digital marketing budget template to assist in your planning.
“Having worked on the hotel supplier side of the hospitality industry for over 15 years spanning Group/FIT sales, revenue management, distribution marketing and e-commerce, I know how complex the revenue and marketing budgeting processes can be. It has become increasingly difficult to keep up with the rapidly evolving innovation in travel digital marketing. That is why it is critical to work with a digital marketing partner that has first-hand experience in developing hotel revenue and marketing budgets and can translate goals into customized digital marketing plans. In this series, we provide hoteliers with a basic framework and tool set to build a sound digital marketing budget and digital marketing plan that will shift share from competitors and high cost OTAs and ultimately result in greater profitability through direct sales channels.” says Paul Fraser, Vizergy’s Director of Product Development.
- Part I – Important Considerations before You Build Your 2014 Digital Marketing
- Part II – Shifting Share to Your Most Profitable Channels
- Part III – Percentage Allocations, ROI, and Your Budgeting Template
Part one of this series helps hoteliers get confidently set up for their digital marketing budget planning and sheds light on key issues to consider. Part two delves into hot topics (aka online channels) that hotels should heavily focus on, and part three recommends dollar percentage allocations for said channels. Altogether, this series provides a valuable roadmap for planning an exceptional budget in 2014, a year when PKF Hospitality Research, LLC expects RevPar to rise 7.7%.
Vizergy is an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more – with the ultimate goal of delivering maximum online revenue. The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing. Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics. Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.
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