Optimizing Google

New Copywriting Service Launched For Hotels

Hospitality-focused copywriting service from Lodging Interactive helping hotels ensure their websites are optimized for Google’s Hummingbird algorythm changes

Lodging Interactive A recent survey conducted by Travel Leaders Group reports that 56.6 percent more Americans will travel over the 2013 holiday from Thanksgiving through January 1, 2014 compared to those who traveled during the same period in 2013. Travelers looking for lodging accommodations may have difficulty finding a hotel via Google if the property's website has not been updated from a keyword search algorithm to one that is content driven and recognized by Google's Hummingbird. To help hotels deliver fresh content that answers searchers specific questions, Lodging Interactive is launching a new service called "HotelWebPages.com."

Screen wrapped in a bow and showing hotelwebpages.com logo"SEO has changed forever, and for the better," said DJ Vallauri, Lodging Interactive founder and president. "Gone are the days of keyword-centric marketing; instead, it's all about page-centric content marketing and verbose search queries. Hotels need to develop professionally written, unique content for their websites in order to capture bookings, and there's no time like the present to get started."

Last month Google significantly changed its algorithm (“Hummingbird”) that determines search results. The new system interprets the "inferred meaning" of a search, rather than providing listings that contain exact keywords used in the query. Google's rational is this: by requiring sites to deliver improved content that answers searchers specific questions, it will provide a more reliable resource, and in turn, improve the site's visibility and viability. Google wants hoteliers to stop obsessing over keywords and instead answer the questions that travelers want to have answered to differentiate themselves from the competition. While this theory has its merits, it poses many challenges to hoteliers. That's where HotelWebPages.com comes in. 

"For more than 10 years, Lodging Interactive has been helping hoteliers drive more direct business from their websites," Vallauri said. "We know SEO and we know hospitality. We understand that hoteliers don't have the skill set or the time to rewrite their content to meet Google’s new algorithm changes. Through our HotelWebPages.com service, we’re leveraging our team of professional copywriters to develop fresh content for hotels based on location and destination. This new content will add value to visitors and traction to search engines. It's the way that Google wants to see it, and our team is standing by to get hotel websites ready to attract holiday travelers." 

Cartoon showing giving the gift of relevant contentGiving the Gift of Relevant Content to ALL

So that ALL hoteliers can benefit from HotelWebPages.com, Lodging Interactive is making its hospitality-focused copywriting service available to those who use -- and don't use -- Lodging Interactive to design, host and manage their existing websites. Lodging Interactive will develop unique content for any hotel and the property's webmaster can then post the unique content. 

Lodging Interactive is offering three structured pricing plans for HotelWebPages.com to enable even the smallest of properties to optimize their website to take advantage of Google’s Hummingbird algorithmic changes. 

For more information on Hotel Web Pages, including pricing per each package, call 877-291-4411 or visit http://www.hotelwebpages.com/.

 

About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is a full-service digital marketing agency exclusively servicing the hospitality industry for more than a decade. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. 

Through its CoMMingle Social Media Marketing Agency operating division, the company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. It is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and is a Preferred Vendor for Best Western International. For more information please contact us at sales@lodginginteractive.com or at 877-291-4411 ext 701. The company’s website is located at www.LodgingInteractive.com.



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