In this newly created role designed to support the company’s rapid growth in the country, Liu will be responsible for Wyndham Hotel Group’s operations and development functions as well as the coordination and execution of cross-functional brand initiatives. He will be based in the company’s Shanghai offices.
With over 15 years of hospitality experience, Liu joins Wyndham Hotel Group from ENVY Fine Art China, where he served as founder and chief executive officer. Previously, Liu was vice president, development strategy with Costa Crociere S.p.A. in Pacific Asia and has served as Accor Group’s managing director in China.
“We are pleased to welcome Leo to Wyndham Hotel Group and look forward to the opportunities this role creates for us in China,” said Bob Loewen, Wyndham Hotel Group’s executive vice president and chief operating officer. “We remain committed to development in the country, and this new role, complemented by Leo’s extensive cultural knowledge, rich hospitality experience and strong relationships, will undoubtedly accelerate growth in the dynamic and expansive country.”
Wyndham Hotel Group is strategically focused on China as a key market with strong potential for growth. China currently accounts for the largest number of Wyndham Hotel Group properties in the Asia-Pacific region with hotels under the Wyndham Hotels and Resorts®, Ramada®, Howard Johnson®, Days Inn® and Super 8® brands.
In October, Wyndham Hotel Group announced the opening of the 500th Super 8 hotel in the country, a significant accomplishment for the brand, which is also an economy hotel leader in China. The brand is present in nearly 200 cities in the country.
Wyndham Hotel Group also announced the addition of eight Ramada® properties earlier this year, which will be added over the next two years in the cities of Linyi, Liuzhou, Changzhou, Changsha, Suzhou, Wuyishan and Xishuangbanna. These properties will join the brand’s existing 49 hotels, making Ramada the second most prolific Wyndham Hotel Group brand in China after Super 8®.
The growth of the company’s brands in China is supported by relationships with partners that are market experts. Operating under a combined franchising and management strategy, Wyndham Hotel Group is a dedicated collaborator in assisting local developers with successful hotel operations.
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world’s largest hotel company with approximately 7,440 hotels and over 638,300 rooms in 68 countries under 15 hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites by Wyndham®, TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has license agreements to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain Ramada, Days Inn and Super 8 hotels outside of the U.S., which may be managed by one of the affiliates of Wyndham Hotel Group.
Wyndham Rewards®, the guest loyalty program of Wyndham Hotel Group, is the world’s largest lodging loyalty program as measured by number of participating hotels and offers nearly eight million active members the chance to earn and redeem points for stays at nearly 7,000 hotels throughout more than 50 countries worldwide.
In addition to free stays, members may redeem their points for hundreds of reward options. For more information, visit www.wyndhamrewards.com.
Wyndham Hotel Group is based in Parsippany, New Jersey, U.S. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
Logos, product and company names mentioned are the property of their respective owners.