Digital Marketing

HeBS Digital Once Again Authors’s Top Article of the Year

HeBS Digital reemphasized its status as the hospitality industry’s leading full-service digital technology and marketing firm by contributing to four of the site’s most read articles of 2013, including the top story of the year.

HeBS digital HeBS Digital once again claimed a strong presence in’s list of its most popular articles in 2013. The industry’s leading full-service digital technology and marketing firm contributed the most popular article of the year – “How Hotel Marketers Can Shift Bookings From OTAs to the Hotel Website” – as well as the ninth-ranked story and two more of the year’s top 50 most-viewed articles. 
The four contributed pieces – covering topics ranging from proactive holistic marketing recommendations for 2013 to preparing for Google Penguin 2.0 – were authored by HeBS Digital’s team of expert digital marketers. The articles showcase the expertise of an agency that has pioneered many of the best practices in distribution via the direct online channel, hotel digital marketing, and technology solutions.
HeBS Digital’s team of digital marketing experts includes recognized thought leaders within the industry, frequent guest speakers and presenters at industry conferences and events, and specialists in a variety of digital marketing disciplines.
“2013 was a year chock full of major digital technology and marketing developments in our industry,” said Max Starkov, President & CEO of HeBS Digital. “A few examples include the explosion in meta search marketing, the continued growth of the mobile and tablet channels, the fall of keyword-centric SEO due to the rise of Penguin 2.0 and Hummingbird, and new technology advancements that have allowed us to achieve unparalleled heights in hotel distribution. Here at HeBS Digital, we are committed to providing thought leadership to the hospitality industry; sharing best practices and case studies; and analyzing the latest trends in digital technology and marketing.”
The following HeBS Digital-authored articles were among’s most popular articles of 2013:
How Hotel Marketers Can Shift Bookings From OTAs to the Hotel Website 
The hospitality industry has been plagued by over-reliance on the OTAs, siphoning revenue away from hoteliers. In this article, HeBS Digital President & CEO Max Starkov explains how and why hoteliers should fight back against OTA overdependence, shift share to the direct online channel, and reclaim their hotel’s bottom line.
Top 10 Online Hotel Marketing Resolutions for 2013
At the start of 2013, HeBS Digital’s online marketing experts took some time to reflect on 2012 and prepare for the year to come. The resulting article provided ten actionable and essential steps for hoteliers to take in the digital space in 2013, guiding hoteliers to ROI via the direct online channel and creative digital marketing strategies.
Preparing for Google Penguin 2.0: How to Protect Your Hotel Website
The dynamic world of SEO underwent another shift with Google’s Penguin 2.0 algorithm update, released in May 2013. HeBS Digital outlined the steps hoteliers could take to prepare for the change several weeks in advance, explaining the expected consequences of the update and providing a road map to ongoing SEO success.
The Hotel Marketer’s Guide to 2014 Digital Marketing Budget Planning
HeBS Digital looked forward to 2014 by publishing a comprehensive guide to 2014 Digital Marketing Budget Planning. CEO & President Max Starkov – along with Senior Vice President, Marketing Mariana Mechoso Safer – broke down the game-changing trends emerging in 2014, the industry’s lingering concerns, ideal budget scopes, and offered illuminating case studies to support these budgeting recommendations.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications.  The firm has won more than 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or
Editorial Contact:
Sara O’Brien
HeBS Digital
Phone: 212-752-8186

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