There Is No Loyalty Today

New Employee Profile - 'The Franchise - By John Hendrie

That’s right – invest in me, and I shall give you a specific return over a period of time.

LRA Worldwide That’s right – invest in me, and I shall give you a specific return over a period of time.  I first heard about this in a story about a football player, who was literally selling shares in himself, based upon his future prospects in the game.  For a certain level of financing, investors would receive a return over a number of years.  I thought this was quite something, as the search for human capital and talent becomes so challenging.

Why not have this latest iteration?  We have full-time employees, part-timers, leased and contracted – all sorts of classifications.  Back through history we have had indentured servants, apprentices and even the sordid slave period.  For your labor we will give you the following – food, shelter, compensation and some type of security (quickly disappearing). 

There is no loyalty today.  What the market has essentially done is make many of us Contract 1099’ers, after years of right-sizing and short term profiteering.  Business knows they need talent beyond just those warm bodies.  They require those who think broadly, are innovative, directed and energized and believe. However, that talent pool is very small, and the competition is intense.  So, if you are talented and have that entrepreneurial spirit, why not franchise it out, so to speak.   Fund me, if you like my profile, and I shall do what I do best – invent, enhance, challenge, and change.  I will give you a return on that investment in me.  You can see how this might work with two provider companies, Upstart and Pave. 

This is a pretty interesting alternative, integrating venturesome capitalism, entrepreneurship, manpower development and talent.  Risk is also an ingredient.  Legalities might also muck up the works when an expected trajectory goes punk; also consider bankruptcy and contract issues. Here you are tied to the individual, not the company nor the product, but rather the potential, and that is what pushes the horizon out.  I think we shall see more of these alternatives, for talent is a scarce resource.


LRA LogoJohn Hendrie is the author of the LRA blog 'A Guy Walks In'LRA is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). We work with our clients to help them design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability. We have built a range of quality assurance, mystery shopping, research, training and consulting solutions to help them do so.

Today, we are a growing company operating in more than 120 countries throughout the world, servicing our clients from offices and resources in the Americas, EMEA and Asia Pacific regions and helping clients such as Starwood Hotels & Resorts Worldwide, the National Football League, Avis Budget Group, Madison Square Garden, the Cosmopolitan of Las Vegas and Mandarin Oriental Hotel Group deliver exceptional customer experiences. Every touch. Every time. For more information, visit

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