Hotel Development North Dakota

Element Hotel to Open 2015 in Fargo, North Dakota

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced plans to introduce its Element brand to Fargo, North Dakota. Element Fargo is scheduled to open in November 2015 in the bustling Veterans Boulevard Corridor.

Element Hotels Owned by StaySharpe Hotels, the new Element hotel is built green from the ground up, offering a smart, new lodging option for travelers with 130 bright, stylish rooms and an atmosphere designed to fuel a life in balance and on the move.

Element Fargo will be ideally located across the street from the site of the new $500 million Sanford Fargo Medical Center now under development, and just ten minutes from Microsoft Corporation’s second largest campus in North America. The hotel will also be convenient to Fargodome, home of the two-time defending FCS championship team, the North Dakota State Bison. Situated on the southeast corner of North Dakota, Fargo is part of the Fargo/Moorhead metropolitan area, which is experiencing rapid growth driven by the financial, software and energy sectors.

"Element Fargo will offer a fresh new option for travelers who want to maintain a balanced lifestyle when away from home whether for a few days or a few weeks and help meet the demand for high-caliber lodging in this fast-growing area," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "Popular among both business and leisure travelers, the Element brand offers guests a bright, energizing environment that's conducive to both work and play."

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Element Fargo will boast light-filled studios as well as one bedroom suites featuring a fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Bathrooms will be spa-inspired, with an invigorating rain shower and dual-flush toilet. Rooms will also offer fully equipped kitchens and the signature Heavenly® Bed. Other brand signatures will include a state-of-the-art, 24-hour fitness center, an indoor saline swimming pool, and a 453 square-foot meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customized to meet any business or social needs.

“Element Hotels is attracting a loyal following of travelers who share the brand’s passion for modern design and sustainable living,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “The brand, which pioneered smart, eco-friendly design and has reimagined the extended stay guest experience, is poised for continued growth.”

Element Fargo offers additional ways for guests to live healthfully on the road like complimentary signature RISE breakfast and RELAX evening receptions featuring savory food and beverage pairings, plus bikes to borrow and backyard BBQs.

Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. It’s recognized as an industry leader in the eco-space, and offers travelers a fresh, reimagined interpretation of the extended stay hotel experience. Every aspect of the brand is designed to fuel a life in balance and on the move.



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