“Accor is firmly strengthening and investing in its digital strategy to create a permanent, direct and interactive guest relationship. Accorhotels.com is the spearhead of our digital ecosystem. By launching the Arabic version, Accor reiterates its position as a leader in terms of innovation” explains Jean-Luc Chrétien, Accor EVP Sales, Distribution & Loyalty.
Middle East and Kingdom of Saudi Arabia are important outbound market for Accor which is leader in the region and has a strong expansion plan in the pipeline. This underlined the need to develop an Arabic website in order to be closer to its Arabic speaking guests and strengthen intra-regional ties in this region.
Arabic is the 5th most used language in the world and an official language in more than 20 countries with approximately 422 million speakers, according to figures from UNESCO (The United Nations’ Educational, Scientific and Cultural Organization). By creating an Arabic version of Accorhotels.com, Accor reaches this major market with numerous business opportunities for the domestic and the outbound market. Indeed, according to the World Tourism Organization, outbound travel from the Middle-East has more than quadrupled in the last twenty years.
Accor is leader in the Middle-East with 62 hotels (15,100 rooms) and 7 brands, from economic to luxury, in 10 countries. With 30 hotels comprising over 7,000 rooms currently under development, the Group is firmly committed towards achieving its targets of 100 hotels (25,000 rooms) within 3 years for the broader Middle East.
Christophe Landais, Accor Middle-East Managing Director, explains the strategic challenge for Accor: “Adapting Accorhotels.com in Arabic is in line with the dynamic development of Accor and its distribution channels. Thanks to the new version of the booking website, Accor increases its penetration and reinforces its presence in the Middle-East zone as well as
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