According to STR Global preliminary daily data from December, London showed positive growth in the following key performance indicators:
• increases in supply (+1.3 percent) and demand (+4.4 percent);
• a +3.0-percent increase in occupancy to 76.3 percent;
• a +6.4-percent increase in average daily rate to GBP134.95; and
• a +9.6-percent rise in revenue per available room to GBP102.92.
“This month saw the highest RevPAR levels of any December since 1994, and is contributing to an overall positive hotel performance in 2013”, said Elizabeth Winkle, managing director of STR Global. “Although occupancy achieved record levels for the last three years during this month, ADR was the driving force behind the strong RevPAR performance in December”.
STR Global will release December 2013 results in two weeks. The next edition of the STR Global Hotel Market Forecast will be available by the end of February.
About STR Global:
STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.
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