Market Report Canada

Canadian Hotel Occupancy Drops 3.2% to 54.6% For Week Ending 18 January 2014

Revenue per available room up also 5.6% to CAD$69.68

Smith Travel Research The Canadian hotel industry reported increases in the three key performance metrics during the week of 12-18 January 2014, according to data from STR.

In year-over-year comparisons, occupancy increased 3.2 percent to 54.6 percent; average daily rate was up 2.4 percent to CAD$127.61; and revenue per available room increased 5.6 percent to CAD$69.68.

A number of provinces, including Newfoundland and Labrador (-16.9 percent to 51.0 percent) and Nova Scotia (-7.9 percent to 44.0 percent), experienced large decreases in occupancy. Increases in other provinces, such as British Columbia (+7.0 percent to 49.8 percent) and Alberta (+6.3 percent to 64.4 percent), mitigated these losses, leading to overall occupancy growth in Canada.

The highest ADR increase was experienced by Saskatchewan, where rate was up 7.6 percent to CAD$139.63. The largest rate decrease was reported by Prince Edward Island, where ADR fell 3.4 percent to CAD$86.55.

Both British Columbia (+10.7 percent to CAD$64.73) and Saskatchewan (+10.2 percent to CAD$88.68) reported double-digit RevPAR growth. The largest RevPAR decrease was reported by Newfoundland and Labrador (-14.8 percent to CAD$67.57). 

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STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.



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