Market Report U.K.

UK Chain Hotels Market Review - December 2013

Out of the 12 UK regions, the North West is one of eight regions to achieve a year-on-year increase in gross operating profit per available room (GOPPAR) for 2013. Those posting negative year-on-year movements in GOPPAR are Greater London, the East of England, the North East and the West Midlands, according to the latest HotStats.

HotStats Out of the 12 UK regions, the North West is one of eight regions to achieve a year-on-year increase in gross operating profit per available room (GOPPAR) for 2013. Those posting negative year-on-year movements in GOPPAR are Greater London, the East of England, the North East and the West Midlands, according to the latest HotStats. 

In 2013, hoteliers in the North West experienced a 6.1% rise in revenue per available room (RevPAR) to £51.63 driven by a combined surge in average room rate (ARR) and occupancy of 3.7% and 1.6 percentage points respectively. The corporate segment usurped leisure as the biggest market in this region accounting for 28.8% of the business mix against a leisure-driven proportion of 27.5%. With total revenue per available room (TRevPAR) growing by 3.8% to £98.49 and payroll remaining stable, GOPPAR increased by 5.0% despite an uplift in overheads per available room. 

In December, hotels recorded positive results across all key performance indicators with TRevPAR and GOPPAR figures contributing to enhance the overall performance. 

Birmingham behind the pace 

In line with the West Midlands region results, Birmingham saw increases in RevPAR and TRevPAR by 2.3% and 1.1% respectively, but hotels were not able to convert these gains into profits, recording a 1.6% drop in GOPPAR during 2013, according to HotStats. 

The rise in RevPAR performance was due to a 1.6 percentage point increase in occupancy offsetting a minor decline in ARR. Mixed results were recorded in other departments leading to a 1.1% increase in TRevPAR. Efficient operating cost control improved departmental operating profit per available room (DOPPAR) by 1.4% to 54.49. However, overheads per available room increased significantly by 5.7%, led most notably by 7.1% and 6.9% uplifts in utilities and administration and general costs. With payroll going up by 0.4%, GOPPAR declined by 1.6% to £31.30. 

In the month of December, despite a RevPAR surge of 5.1% GOPPAR went down by a staggering 21.4% due to overheads per available room and payroll increasing by 37.9% and 2.0% respectively. 

Nottingham nudges forward 

In 2013, Nottingham hoteliers managed to increase occupancy by 4.9 percentage points to 68.7% at the expense of the ARR, which declined by 1.0%. As a result RevPAR grew 6.6% to £37.46. With growth in food sales (5.4%), beverage revenue (4.4%) and meeting room hire (2.5%), TRevPAR rose by 5.9% to £69.67 which combined with cost reductions to deliver a 7.8% increase in DOPPAR. Payroll decreased by 2.0% and despite an unavoidable rise in overheads per available 

 Graph - UK Chain Hotels Market Review - December 2013

Click here for full report (PDF)

For an inside view of a local or regional market place in the hotel sector, bespoke HotStats reports are available. Terms and conditions apply. Visit www.hotstats.com to view a sample report.

HotStats provides two reporting tools to hoteliers:

Our unique profit and loss benchmarking service which enables monthly comparison of hotels’ performance against their competitors. It is distinguished by the fact that it provides in excess of 100 performance metric comparisons covering 70 areas of hotel revenue, cost, profit and statistics providing far deeper insight into the hotel operation than any other tool.

Our latest innovation in daily revenue intelligence, MORSE. Amongst its reporting are daily and highly granular market segmentation metrics as well as distribution channel and source of booking analysis. It takes daily market intelligence to a whole new level.

For more information contact:

Tony Oliveira
Business Development Manager
+44 (0)207 892 2234
tony.oliveira@hotstats.com




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