Choice Hotels International, Inc. (NYSE: CHH) today announced a partnership with Maplewood Hotels & Resorts to develop new Cambria Suites properties in Canada. Maplewood is a joint venture between Driftwood Hospitality Management and Pacrim Hospitality Services Inc.
"The lodging sector in Canada is experiencing momentous growth, making it the ideal market to bring the Cambria Suites brand to key locations," said Carlos Rodriguez, Driftwood's executive vice president. "Through our strategic partnership with Pacrim, Maplewood is perfectly poised to introduce Cambria Suites to today's Canadian traveler in key urban markets."
"Choice Hotels is excited to share the Cambria Suites experience with Canadian travelers. The brand continues tremendous growth in top-tier, key markets and Canada is an ideal location," said Michael Murphy, senior vice president, upscale brands, Choice Hotels International. "The unique blend of style, smart design and sophisticated technology that is the Cambria Suites experience is sure to resonate well within this market."
"Pacrim has been a major hotel developer in Canada since the mid-1990s, and we are looking forward to developing Cambria Suites acrossCanada. Our joint venture in Maplewood Hotels and Resorts with Driftwood Hospitality Management provides outstanding opportunity to enhance our portfolio through new build opportunities in Canada, the U.S. and beyond," said Glenn Squires, CEO of Pacrim. "We expect to have a minimum of five Cambria Suites Hotels under construction in 2014 with openings to occur starting in Spring of 2015."
Designed as a lifestyle hotel brand, all Cambria Suites properties are new-construction and feature a larger lobby to give guests a more social atmosphere; all-suite rooms that are larger than standard hotel rooms and include separate living, working and sleeping space; and the latest MediaHub technology that allows hassle-free Internet connectivity for a variety of electronic devices during their stay.
Like all Cambria Suites hotels, the properties in Canada will also feature the core fine amenities for which the brand has become renowned:Reflect, a contemporary bistro featuring a dinner menu comprised of local specialties, as well as a full bar and freshly prepared grab-and-go gourmet salads and sandwiches; Refill, a barista bar featuring coffee and a hot breakfast buffet; and Refresh, a state-of-the-art fitness center.
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