Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that its Aloft brand plans to debut in Sarasota, Florida in August 2015. Owned by a joint venture between JWM One Palm Avenue, LLCand iStar Financial, Aloft Sarasota will offer 139 spacious, loft-like rooms, urban-influenced design and a vibrant, social atmosphere.
"We look forward to introducing Aloft to Sarasota, our seventh Aloft in the state, catering to the next generation of travelers with initiatives in music, design and technology," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. "Aloft is on track to open its 100th hotel in 2014, fueled by rising demand among savvy travelers who appreciate the brand's distinctive design, innovative programs and partnerships and buzzing social scene."
Located at One Palm Avenue, Aloft Sarasota will be walking distance to the Florida Studio Theatre, Sarasota Opera House, Marie Selby Botanical Gardens, the Florida State College of Medicine – Sarasota campus, and numerous shops and restaurants. Guests will enjoy easy access to the city's beaches and leading attractions such as the Van Wezel Performing Arts Hall, the John and Mable Ringling Museum of Art and Mote Marine Aquarium. Hotel amenities will include an outdoor Splash pool, W XYZ®bar, 24-hour fitness center and 610 square feet of flexible meeting space, ideal for both business meetings and social gatherings.
"Aloft Sarasota will offer travelers an enticing, new option on Florida's scenic Gulf Coast, as we continue to accelerate the brand's growth in cities across North America," Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. "The Aloft brand has cultivated a loyal fan base among the next generation of travelers with its distinctive style and innovative offerings, all at an affordable price."
From technology-forward Smart Check In – the only mobile check in that allows guests to completely bypass the front desk – to its design-led focus, including a recent exclusive partnership with Design Within Reach (DWR) and vibrant W XYZ® bar experience featuring live acoustic music, the Aloft brand delivers an authentic and vibrant guest experience.
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