Market Report U.S.

U.S. Online Hotel Room Rates Are Up 5% from a Year Ago This February

e-forecasting.com and trivago release online ADR statistics for February

e-forecasting.com Hotel room rates in the top-25 most popular U.S. destinations are averaging $172.6 this February, up from $165.64 in January, according to trivago hotel price indices¹ (tHPI) released today. The U.S. online average daily rate (oADR), the industry’s best analytic for competitive pricing, currently ranges among the top-25 destinations from a high of $267 to a low of $119 this February.

Graph - U.S. hoteliers Unit CostsOn year-over-year basis, the U.S. average online ADR is up (+5.0%) in February from a year ago, better than the previous month's reading of (+4.2%). This February, trivago online room rates in New York are gaining (+3.5%) from last year to $267 a night, making the city the most expensive destination among the top-25 U.S. hotel markets.  Miami takes the second place in February with an online room rate of $248, after an increase of (+7.4%) from a year ago. In Washington D.C., the online room rate in February is growing (+5.0%) from last year to $231 a night, ranking the city in the third place of the most expensive destinations in the United States.

At the bottom of the list, the three least expensive, or most affordable, cities to visit this February is San Antonio with a trivago online ADR of $120 a night with a (+2.6%) change from a year ago; Indianapolis with an online ADR of $119 with a (+5.3%) change; and lastly, Salt Lake City with an online ADR of $119 with a nil change from a year ago. With a median online ADR of $155 amongst the top-25 most popular U.S. destinations, Minneapolis is the country's average affordable city to visit this February.

Moving from data to hotel-biz-analytics®, e−forecasting.com's Smoothed Seasonally Adjusted (SSA)² U.S. average online room rate hit $179.67 in February.  On a month-over-month basis - the hoteliers' analytic for tracking changes of what's now vs. what's happened in comparison to twelve months ago - SSA online ADR this February is down (−0.3%) from the previous month, which is higher than January's monthly change of (−0.4%). Looking at the top-25 hotel destinations, the month-to-month percent change in February ranges from a high of (+2.8%) in Miami to a low of (−3.5%) in Orlando. Amongst the top-25 destinations, the SSA online monthly room rate is growing in 12 cities; and is falling or staying flat in 13 cities.

U.S. Hotel Analytics January 2014

"The latest US Monthly Hotel Forecast predicts the US average online ADR to decline in 2014 from the previous year," said Maria Sogard, CEO of e­forecasting.com.

Top 25 U.S. DestinationsLooking at profitability, hoteliers' ultimate gauge for decision-making, profits per room are up (+2.5%) on a year-over-year basis in February, since U.S. trivago's average online room rate have gained (+5.0%) while e−forecasting.com national unit (per room) cost index is up (+2.4%). For U.S. hoteliers, year-over-year profit margins posted a reading of (+1.2%) in the previous month (January), compared to a mark of (−1.4%) a year ago (February 2013). Using trivago's online hotel room rates for the top-25 U.S. destinations and e−forecasting.com's city-centric hotel unit (room) cost indices, year-over-year percent change in profits per room currently range from a high of (+13.2%) in San Francisco to a low of (−9.6%) in New Orleans in February. Amongst the top-25 destinations, profits per room are up in 19 cities; they are down or are flat in 6 cities.

On tracking monthly the risk for business losses in providing services per room, the probability for U.S. hoteliers being in a negative profits (losses) phase of the industry's business cycle hit 72% in February, which is higher than January's reading of 60%. In the top-25 hotel destinations, the risk for hoteliers being in a period of losses per room in February ranging from a high of 100% in Chicago to a low of 1% in Miami. The probability of losses per room is above 50% in 15 cities; it is 50 or below in 10 cities.

About e-forecasting.com

Founded in Durham, NH in 1994, e-forecasting.com is a predictive intelligence consulting firm offering to clients customized solutions for what’s next. For over 15 years, its hotel insights division has focused on hotel predictive analytics and forecasting products for the top destinations around the world to enhance its clients competitive advantage and improve their bottom line.

About trivago

Founded in Düsseldorf in 2005 with operations in 39 countries, trivago is the world’s largest online hotel search site, comparing room rates from over 700,000 hotels on over 200 booking sites worldwide.  Each month, more than 45 million visitors use trivago’s unique online technology, which compares 5 billion hotel deals a day - more than a trillion a year - and saves them an average of 35% per booking.



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