Based on 50 UK towns and cities, Cumbria’s Ambleside is the worst offender, with hotel prices up 58 per cent this February half term. One night between Friday 14 February and Sunday 23 February will cost an average of £93, in comparison to just £59 during term time (Friday 28 February – Sunday 9 March). Ambleside is situated at the head of Lake Windermere within the Lake District National Park, making it a popular UK destination.
Also showing significant hotel price increases during the February half term are Aberdeen (up 50 per cent to an average of £120 per night), Whitby (up 44 per cent to £102), Bath (up 42 per cent to £126) and Oxford (up 41 per cent to £110).
Ten UK destinations with the largest price hikes this February half term:
Prices are calculated from more than 2 million daily searches on over 200 online travel agents and hotel chains.
Denise Bartlett, UK Public Relations, says: “It is unfortunate to see hoteliers raise their prices during what is a popular travel period for families. It would be a shame to see families discouraged from visiting parts of the UK due to high accommodation costs. Although it is encouraging that some locations are lowering their prices, this is probably due to a lack of demand – we often see hotel prices dropped last minute in order to fill remaining rooms.”
Logos, product and company names mentioned are the property of their respective owners.