Online Travel Agencies (OTAs)

Online Travel Agencies - Friend or Foe? - umi Digital

Excerpt from umi Digital

umi Digital recently conducted a survey of 288 hostels, hotels and guest houses to investigate the impact of OTAs on the hotel and travel industry.

The results are all in, and they sadly confirmed our growing concerns. The most notable figure to us was the  87% of respondents saying that ‘OTAs made it harder to compete’. The airline industry started to combat the injustice of commission levels in 1995 by putting a cap on the commission that agents could charge. This balancing out of power has sadly not been shown in the hotel and restaurant sector, which is worryingly clear in the 87% of you saying that ‘OTA commission should be capped’. 

Click here to read complete article



Logos, product and company names mentioned are the property of their respective owners.