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Groupize.com Launches; Aims to Grow Group Travel Revenues for Hotels by Improving the Online Group Hotel Booking Experience for Planners

New Site Revolutionizes the Way Group Travel Planners Shop, Plan and Book Hotels, Improving Partner Hotels’ Group Revenues and Operating Efficiencies.
Partial Screenshot Groupize.com
Groupize.com Launches

Groupize.com Groupize, Inc. announced today the launch of Groupize.com, an innovative online group hotel booking site. Previously focused on developing cloud based technology solutions for hotels and hotel chains to manage their group business, Groupize is now surfacing and showcasing their award winning travel technology on Groupize.com directly to occasional and professional group planners on Groupize.com and related affiliate sites.

On stage at PhoCusWright@ITB Groupize President and CEO Charles de Gaspe Beaubien shared: “The launch of our own site complements our existing suite of solutions. Groupize.com offers the best user experience in the industry for planners and, as a result, increases group revenues and decreases distribution expenses for our partner hotels.”

The release of Groupize.com is a precursor to the launch of the Groupize Network in the next quarter. All Groupize-powered affiliate sites will offer real-time pricing and group deals from a wide selection of group-friendly hotels for planners of meetings, events, conferences, weddings, tours, sporting events and leisure travel. Hotels that have joined the Groupize Network will be included in all offerings.

The launch of Groupize.com will be complemented by a uniquely advanced, broad-based digital marketing campaign. Groupize is confident that these campaigns will be successful as it offers a user experience that meets the expectations of online group travel planners. Because of the simple-yet- innovative user experience for planners, hotels participating in the Groupize Network can expect to receive more qualified leads, which will increase online conversions, group revenues and their market share. Added benefits include streamlined operations, reduced support costs, decreased distribution expenses and enhanced customer satisfaction by establishing member hotels as the ‘return destination of choice’ for their growing community of loyal planners and travelers.

Groupize accents their online experience by offering all partner hotels complimentary access to the Groupize Planner Relationship Manager (PRM) to action all leads provided to the hotel. The Groupize PRM is used to centralize, distribute and manage leads as well as a customer communications tool.

Groupize is primed to become the premier automated solution for the North American Hotel Group Travel Industry. “Groups typically represent 30% of a hotel’s revenue and hotels are the #1 online travel buy. We are making the connection between groups and bookings online, a connection that did not exist until Groupize,” de Gaspe Beaubien noted.

As of to today’s launch, more than 12,000 North American hotels have registered to be premier partners with Groupize, complementing their inventory of more than 30,000 hotels worldwide. Groupize anticipates more than 22,000 North American hotel partners by year end.

All solutions are supported by a US based call center of expert group travel planners. Support services are designed to help users of Groupize.com, including hotels and planners, handle special requests and more complex needs.

Hotels can sign up for the Groupize Network by contacting hotels@groupize.com.

About Groupize:

Groupize is the group hotel booking platform. Our innovative, award-winning technology solutions automate all of the tasks involved in planning and booking groups online. We simplify the entire process for occasional and professional planners, and empower hotels and affiliate partners to win more group business. Our technology is powering group bookings and meetings for one of the world's largest hotel chains, and is emerging as a platform of choice for major hotel chains and travel web sites. Groupize won the 2013 PhoCusWright Award for most Innovative Travel Technology Company Emerging Category.

For more information, contact:

Alisa de Gaspe Beaubien
Groupize
508-232-7719 x215
alisa@groupize.com



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