Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that its Element brand is gaining momentum in Florida with plans for a second hotel in the Miami metropolitan area. A groundbreaking ceremony for Element Miami Doral will take place on March 11 at 4pm with Doral Mayor Luigi Boria and other local officials in attendance, as well as several Starwood executives. The new Element is expected to open in July of 2015 as part of a dual-hotel development, joining Aloft Miami Doral which opened in March 2013. Owned by Eurocon, LLC, Element Miami Doral will offer a smart, new lodging option for travelers with 139 stylish, sustainable rooms and an atmosphere designed to fuel a life in balance and on the move.
"We are delighted to break ground on Element Miami Doral, the second Starwood property in this ideally located dual-hotel development, close to Miami’s best shopping, world-famous beaches and nightlife," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "The Element brand offers guests a bright, energizing environment that's conducive to both work and play and we expect this hotel will be well received by visitors to greater Miami."
Element Miami Doral will offer global travelers easy access to a variety of premier shopping destinations including the Miami Free Zone, Dolphin & International Mall and Mall of the Americas. Guests will also be close to major visitor attractions such as Miami Zoo, Miami Sea Aquarium, the word-famous South Beach, several premier golf courses, and the restaurants and nightclubs of downtown Miami. One of the fastest growing cities in Miami-Dade County, Doral is home to many of the region’s largest companies and government institutions, including the US Federal Reserve Bank, US Southern Command and Carnival Corporation. Element Miami Doral will be the second Element hotel in greater Miami, joining Element Miami International Airport.
Element Miami Doral will boast light-filled studios as well as one bedroom suites featuring a fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Rooms will also offer fully equipped kitchens and the signature Heavenly® Bed, and spa-inspired bathrooms will feature an invigorating rain shower and dual-flush toilet. Other brand signatures will include a state-of-the-art, 24-hour fitness center, an outdoor saline swimming pool, a 1,500 square-foot meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customized to meet any business or social needs. Guests can stay on the move with the Element brand’s bikes to borrow program and enjoy fun and free extras including complimentary Wi-Fi throughout the hotel, the signature RISE breakfast, RELAX evening reception, and salon bar carts stocked with premium wines and beers, soft drinks and snacks, available after hours.
“The Element brand is cropping up in markets across North America, fueled by the enthusiasm of travelers and developers who share the brand’s passion for clean, sustainable living,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “With everything guests need for a life in balance, Element Miami Doral will provide an entirely fresh perspective on the extended stay experience.”
Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. It’s recognized as an industry leader in the eco-space, and offers travelers a fresh, reimagined interpretation of the extended stay hotel experience. Every aspect of the brand is designed to fuel a life in balance and on the move.
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