Cabo Villas Beach Resort & Spa selected Vizergy – Digital Travel Marketing in 2012 to boost their hotel Internet marketing efforts. This full service, 142-room independent property located in Cabo San Lucas felt the need to enhance their online presence to maintain their edge over the competition. Vizergy recommended that the property invest in a new custom website design to achieve higher rankings on major search engines, increase website traffic and deliver a higher percentage of relevant and ready-to-book guests. Vizergy received a Silver Adrian Award for digital marketing excellence for its work with Cabo Villas at the recent HSMAI awards gala.
“Since re-launching our website with Vizergy in late 2012, we have seen consistent growth in our online revenue,” said Sergio Baños, General Manager of Cabo Villas. “Our collaboration with Vizergy’s team and their online strategies has been a productive combination. Cabo Villas is seeing first-time visitors to our ‘Heart of Cabo’ location on Medano Beach, and they are fully enjoying and relaxing at our four restaurants, world class spa and three swimming pools.”
Cabo Villas sought to increase website traffic and direct hotel bookings, increase requests for information (RFP’s) for destination weddings, and sell special fishing travel packages. They specifically wanted to gain more exposure for the hotel side of this luxury resort, separately from the vacation rentals and timeshare side. Their old site did not make it clear that there was an independent property on-site. Vizergy created a hotel website design that showcases the beauty of the property and surrounding area through large background photos, easy-to-navigate and informative pages, media gallery, hotel video and virtual tour to engage visitors. Much of Cabo Villas’ continued success is due to the aesthetically pleasing design that sells the property, and Vizergy’s dedicated team of account managers that conducts strategic reviews and consultation on a regular basis.
Cabo Villas has experienced continued success since going live with their new website and mobile site in late 2012, and saw the following key metrics in 2013:
- Over 10:1 ROI in 2013; online booking only, does not include voice agent & group sales
- Over 43% rise in direct visits in Q4 2013 compared to Q4 2012
- Almost 50% of website visits attributed to natural and paid search advertising
- 12% of total traffic is on mobile devices, visiting the mobile friendly version of the site
- 457% increase in RFPs submitted YOY
“It is a privilege to continue to be honored by the Adrian Awards over the past five years,” said Joe Hyman, Vizergy’s President & CEO. “Our team prides itself on every custom website we develop; we provide an online marketing plan and develop strategies with the ultimate goal of increasing website visitors and property direct online revenue. Most importantly, we judge our success by our clients’ results to maximize usability and conversions.”
The Adrian Awards, now in its 57th year, is the largest and most prestigious travel marketing competition on the globe. This year’s contest attracted more than 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry.
About Cabo Villas
Cabo Villas Beach Resort & Spa – “the heart of Cabo” – is run by President & CEO Chris Erickson. The property was founded on the basic principles of providing five star quality accommodations and amenities, combined with the best personalized customer service possible at every level, and from every member of our staff. The 142 suite resort and spa is located on Medano Beach in Cabo San Lucas, where the Pacific Ocean meets the Sea of Cortes. The property, which includes amenities such as a beach club, three pools and a business center, is in close proximity to many of Cabo’s best restaurants, bars, shopping, fishing guides, outdoor activities and more. Visit cabovillasbeachresort.com and the property’s Facebook page for additional information.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
Vizergy is an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more–with the ultimate goal of delivering maximum online revenue. The company uses data-driven decisions to provide strategic guidance in the evolving world of online marketing. Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics. Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.
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