Market Report Canada

Canadian Hotel Occupancy Drops 0.9% to 59.6% For Week Ending 8 March 2014

Revenue per available room decreases 0.5% to CAD$81.43

Smith Travel Research The Canadian hotel industry reported mixed results in the three key performance metrics during the week of 2-8 March 2014, according to data from STR.

In year-over-year comparisons, occupancy fell 0.9 percent to 59.6 percent; average daily rate was up 0.5 percent to CAD$136.70; and revenue per available room decreased 0.5 percent to CAD$81.43.

Occupancy results varied among the provinces. Prince Edward Island experienced a 9.0 percent increase to 31.4 percent. Newfoundland and Labrador was the laggard in the metric, experiencing a decrease of 14.9 percent to 56.9 percent.

ADR growth among the provinces was similarly mixed. The largest increase was reported by Newfoundland and Labrador, where rate grew 4.2 percent to CAD$134.65. The largest decrease was experienced by New Brunswick where rate fell 1.8 percent to CAD$108.45.

Prince Edward Island reported the highest RevPAR increase of 8.0 percent, which was also the lowest actual RevPAR of CAD$27.62. The largest RevPAR decrease was reported by Nova Scotia, down 12.0 percent to CAD$60.58. 

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STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.



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