Market Report Canada

Canadian Hotel Occupancy Drops 1.0% to 60.2% For Week Ending 15 March 2014

Revenue per available room decreases 0.9% to CAD$75.51

Smith Travel Research The Canadian hotel industry reported mixed results in the three key performance metrics during the week of 9-15 March 2014, according to data from STR.

In year-over-year comparisons, occupancy fell 1.0 percent to 60.2 percent; average daily rate was up 0.1 percent to CAD$125.43; and revenue per available room decreased 0.9 percent to CAD$75.51.

The majority of provinces experienced occupancy decreases, the largest of which was reported by Newfoundland and Labrador (-10.4 percent to 60.0 percent). The highest occupancy increase was reported by New Brunswick, up 7.1 percent to 55.6 percent.

Newfoundland and Labrador (+2.2 percent to CAD$132.61) was the only province to achieve ADR growth of more than 1.0 percent. Most provinces reported flat ADR, and Prince Edward Island experienced the steepest decline (-3.1 percent to CAD$85.24).

Flat ADR meant occupancy was the primary driver of RevPAR in Canada this week. The highest RevPAR increase was reported by New Brunswick, up 6.5 percent to CAD$61.39. The steepest decline was experienced by Quebec, down 7.6 percent to CAD$78.18. 

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