Hotel Development Florida

Element Orlando North Scheduled to Open in July 2015

It will be the brand’s third hotel in Florida following Element Miami International Airport and Element Miami Doral.

Element Hotels Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that its trailblazing, eco-wise Element brand is picking up momentum in Florida with plans for an Orlando debut. Built green from the ground up, Element Orlando North is scheduled to open in July 2015 as part of the redevelopment of Orlando Fashion Square on Colonial Drive. It will be the brand’s third hotel in Florida following Element Miami International Airport and Element Miami Doral. Owned by a joint venture between UP Development, StaySharpe and LBK Hotel Ventures, Element Orlando North will offer a smart, new lodging option for travelers with 151 stylish, sustainable rooms and an atmosphere designed to fuel a life in balance and on the move.

"Element Orlando will offer a fresh new option for travelers seeking to maintain balanced lifestyle when away from home, whether for a few days or a few weeks,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "Popular among both business and leisure travelers, the Element brand offers guests a bright, energizing environment that's conducive to both work and play and will provide an entirely new extended stay option within proximity of Orlando’s world-famous attractions."

Element Orlando North will rise eight stories, built above remodeled shops and restaurants at Orlando Fashion Square on Colonial Drive. Just 20 minutes from Universal Orlando Resort and less than 30 minutes from Walt Disney World Resort, the new Element is across the street from Orlando Executive Airport and three miles from the central business district of downtown Orlando and the Amway Center. Also nearby are the upscale neighborhoods of Baldwin Park, Thornton Park, Audubon Park, College Park, Winter Park and the historic Mills & 50 District, as well as numerous golf courses.

The hotel will boast light-filled studios as well as one bedroom suites and feature fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Bathrooms will be spa-inspired, with an invigorating rain shower and dual-flush toilet. Rooms will also offer fully equipped kitchens and the signature Heavenly® Bed. Other brand signatures will include a state-of-the-art, 24-hour fitness center, an outdoor saline swimming pool, and a 977 square-foot meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customized to meet any business or social needs.

“Starwood’s Element brand is experiencing rising demand in Florida and beyond, due to the enthusiasm of travelers who share its passion for modern, sustainable living,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “Offering everything from signature healthful breakfast, complimentary bikes and fast and free wireless, Element Orlando North will undoubtedly emerge as a popular choice for travelers to Orlando.”

Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. It’s recognized as an industry leader in the eco-space, and offers travelers a fresh, reimagined interpretation of the extended stay hotel experience. Every aspect of the brand is designed to fuel a life in balance and on the move.



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