Hotel Industry Performance Europe

Hotel Occupancy in the European Region Up 3.3% to 60.8% February 2014

Athens, Greece, rose 23.2 percent in occupancy to 52.1 percent, reporting the largest increase in that metric. Amsterdam, Netherlands, followed with a 19.5-percent increase to 67.9 percent.

STR Global

The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for January 2014, according to data compiled by STR Global. 

Year-over-year February 2014 figures for Europe (U.S. dollars, Euros and British pounds):

 

Europe

% change

Occupancy

60.8%

+3.3%

ADR (U.S. dollars)

$131.03

+7.4%

ADR (Euros)

€95.77

+2.7%

ADR (British pounds)

£78.63

-2.5%

RevPAR (U.S. dollars)

$79.61

+11.0%

RevPAR (Euros)

€58.19

+6.1%

RevPAR (British pounds)

£47.78

+0.8%

Source: STR Global 

“Last year we saw occupancy growth and rate declines in Europe”, said Elizabeth Winkle, managing director of STR Global. “Year to date, we are seeing positive occupancy and average-daily-rate growth in the region. Northern Europe performed well this month compared to the other sub-regions in both occupancy and rate. Denmark, Estonia, Ireland and the United Kingdom are driving the positive performance in the sub-region. We expect 2014 to be a year of growth and it is positive to see rate growth in the early months of the year”.

Highlights from key market performers for February 2014 include (year-over-year comparisons, all currency in Euros):

  • Athens, Greece, rose 23.2 percent in occupancy to 52.1 percent, reporting the largest increase in that metric. Amsterdam, Netherlands, followed with a 19.5-percent increase to 67.9 percent.
  • Warsaw, Poland, fell 5.1 percent in occupancy to 60.3 percent, posting the largest decrease in that metric.
  • Five markets achieved double-digit ADR gains: Copenhagen, Denmark (+15.7 percent to EUR112.69); Amsterdam (+14.7 percent to EUR112.31); Manchester, England (+13.2 percent to EUR80.12); Tallinn, Estonia (+11.4 percent to EUR71.36); and London, England (+10.2 percent to EUR153.78).
  • Amsterdam jumped 37.1 percent in RevPAR to EUR76.27, reporting the largest increase in that metric, followed by Athens (+26.9 percent to EUR44.72) and Copenhagen (+22.2 percent to EUR64.40).
  • Moscow, Russia, experienced the largest decrease in both ADR (-20.4 percent to EUR127.97) and RevPAR (-22.1 percent to EUR81.53). 

Performances of key countries in February 2014* (all monetary units in local currency):

Country

Occupancy

% change

ADR

% change

RevPAR

% change

Germany

61.5%

+3.8%

EUR94.85

+2.2%

EUR58.36

+6.1%

Italy

51.9%

+6.8%

EUR102.72

+1.7%

EUR53.32

+8.7%

Russia

55.8%

+1.3%

RUB5,576.72

+6.0%

RUB3,110.31

+7.3%

Spain

60.6%

+3.2%

EUR87.84

+2.6%

EUR53.22

+5.9%

United Kingdom

72.3%

+4.3%

GBP76.70

+4.9%

GBP55.42

+9.5%

*percentages are increases/decreases for February 2014 versus February 2013

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About STR Global:

STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia/Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and HotelNewsNow.com. For more information, please visit www.strglobal.com.



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