Market Report Canada

Canadian Hotel Occupancy Up 8.4% to 59.9% For Week Ending 5 April 2014

Revenue per available room increases 12.2% to CAD$77.13

Smith Travel Research The Canadian hotel industry reported increases in the three key performance metrics during the week of 30 March through 5 April 2014, according to data from STR.

In year-over-year comparisons, occupancy increased 8.4 percent to 59.9 percent; average daily rate was up 3.5 percent to CAD$128.71; and revenue per available room increased 12.2 percent to CAD$77.13.

Newfoundland and Labrador was the only province to experience an occupancy decrease, down 15.2 percent to 62.2 percent. The highest occupancy increase was reported by Prince Edward Island (+56.3 percent to 43.1 percent), followed by Nova Scotia (+26.3 percent to 62.7 percent).

All provinces experienced ADR increases. Prince Edward Island reported the highest increase for the week, up 12.0 percent to CAD$103.70. ADR growth in New Brunswick (+0.1 percent to CAD$110.52) and Quebec (+0.1 percent to CAD$127.34) was flat.

The modest ADR growth in Newfoundland and Labrador (+1.1 percent to CAD$131.49) was not enough to mitigate the large occupancy loss; the province was the only one to experience a decline in RevPAR (-14.2 percent to CAD$81.78). Prince Edward Island experienced the largest increase in RevPAR, up 75.1 percent to CAD$44.75. 

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