Openings

Aloft Oklahoma City Downtown Opens

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that its Aloft brand has arrived in Oklahoma City. Aloft Oklahoma City Downtown – Bricktown opened today in an ideal location within a new mixed-use development in the revitalized Bricktown district.

Aloft Hotels Owned by New Century Investments, new hotel features 134 spacious, loft-like rooms, forward-thinking technology and a lively, social atmosphere.

"We are proud to launch Aloft in Oklahoma City's popular entertainment district, where we provide an atmosphere tailored to the next generation of travelers complete with authentic, modern design, innovative programming and live music performances at the W XYZ® bar," said Brian McGuinness , Senior Vice President, Specialty Select Brands for Starwood. "Aloft is experiencing propulsive growth due to the enthusiasm of savvy travelers in markets across the globe."

Aloft Oklahoma City Downtown-Bricktown RenderingAloft Oklahoma City Downtown-Bricktown is located at 209 North Walnut Avenue within the Deep Deuce and Bricktown Entertainment Districts, two blocks from the heart of downtown. Just minutes from Will Rogers World Airport (OKC), the new Aloft is walking distance to a variety of shops, restaurants, night clubs and bars, and convenient to Cox Convention Center, AT&T Bricktown Ballpark and Chesapeake Energy Arena – home of the NBA's Oklahoma City Thunder.

Hotel facilities include nearly 8,000 square feet of flexible meeting space on the top floor of the hotel with panoramic views of the city, a three-level W XYZ® bar, including Re:mix® Lounge at the Rooftop featuring live music performances during the week. This hotel boosts ten suites all with Jacuzzi tubs and sleeper sofas, including a two-story presidential suite with nearly 2,000 square feet of living space. Aloft Oklahoma City Downtown- Bricktown is the brand's third hotel in Oklahoma, joining the two Alofts in Tulsa.

"We are thrilled to partner with Starwood Hotels to bring Aloft to Bricktown, the city's leading destination for shopping, dining and entertainment," said Jim Thompson , Owner, New Century Investments. "Aloft Oklahoma City Downtown-Bricktown will resonate with youthful travelers as well as area professionals with its distinctive urban style and social atmosphere."

The Aloft brand's innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door. This follows on the heels of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk. In addition, the Aloft brand's W XYZ® bars offer live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming. 



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