European Hotel Market Snapshot

The Sun is Set to Shine on European Hoteliers for the Spring Bank Holiday

At this point in the booking window, more than half of Berlin’s hotel rooms are filled for the long weekend (56.3 per cent), with two-thirds booked for the night of Friday 23 May (66.8 per cent), while half of London’s hotel rooms are also already filled for the long weekend (48.6 percent).

TravelCLICK London, Paris and Berlin are set to draw the crowds with strong hotel demand over the spring bank holiday weekend (the nights of Friday 23 – Sunday 25 May 2014). TravelClick, the leading provider in hotel market intelligence, uses its forward-looking data to offer unique industry insight into the European travel trends for the long weekend.

The upcoming spring bank holiday is the perfect opportunity for us Brits to explore Europe in full bloom. Blue skies over our own capital, the blossom along the Seine and sunshine over Berlin’s sprawling Tiergarten are proving a draw for visitors to the continent. 

At this point in the booking window, more than half of Berlin’s hotel rooms are filled for the long weekend (56.3 per cent), with two-thirds booked for the night of Friday 23 May (66.8 per cent), while half of London’s hotel rooms are also already filled for the long weekend (48.6 percent). Perfect for a couples getaway, Paris – the city of romance – has half of its rooms filled for the spring bank holiday, with committed occupancy at 48.6 per cent. 

Slightly further afield, Madrid’s hotel bookings are up by 10.7 per cent and demand remains strong in the Italian capital of Rome, with 4 in 10 rooms filled for the bank holiday weekend (40.6 per cent). One quarter of rooms in Venice are also filled for the long weekend (23.3 per cent), an increase of 17 per cent on the spring bank holiday weekend in 2013. 

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About TravelClick, Inc. 

TravelClick (www.TravelClick.com) provides innovative cloud-based solutions for hotels around the globe to grow their revenue reduce costs and improve performance. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 30,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Philadelphia, Chicago, Barcelona, Dubai, Hong Kong, Houston, Melbourne, Orlando, Shanghai, Singapore and Tokyo. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.



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