All Inclusive Collection officially introduced the world's fourth all-inclusive Hard Rock Hotel with the Grand Opening celebration of Hard Rock Hotel Riviera Maya, in Mexico on May 4, 2014. The star-studded event featured an exclusive red carpet, signature Hard Rock Guitar Smash, live beachside concert by Jon Bon Jovi and The Kings of Suburbia and VIP after party at Club Heaven.
Celebrity guests who attended the exclusive event and walked the red carpet included Keeping Up With The Kardashians reality star, Scott Disick, Victoria's Secret Angel, Alessandra Ambrosio, The Hills reality star and TV host Audrina Patridge, DJ Connor Cruise, DJ Jack Novak and American Idol's Haley Reinhart and Casey Abrams. Various VIPs included the Seminole Tribe of Florida, All Inclusive Collection executives, Hard Rock Hotels & Casinos executives and seven Wounded Warriors in Action – U.S. combat wounded, Purple Heart recipients.
"We're beyond excited to open our doors to yet another unmatched all-inclusive resort experience. The explosive Grand Opening celebration was the ideal introduction to the newest all-inclusive Hard Rock Hotel and amplified our presence in Mexico," said Frank Maduro, Vice President of Marketing of All Inclusive Collection.
The grand finale included a live beachside concert from rock icon Jon Bon Jovi and his New Jersey side band The Kings of Suburbia. Guests danced the night away and enjoyed the concert and stellar view from the Woodstock Terrace. VIPs and Celebrities mixed and mingled at the exclusive After Party at Club Heaven with DJ Connor Cruise and Jack Novak, and live fire show.
"We have thoroughly enjoyed our collaboration with All Inclusive Collection and are thrilled Hard Rock Hotel Riviera Maya is officially open for guests of all ages to enjoy," said John Galloway, chief marketing officer of Hard Rock International. "We're certain Hard Rock Hotel Riviera Maya will exceed expectations and All Inclusive Collection will continue to bring incredible value to our brand."
Located just off the azure waters of the Caribbean Sea, Hard Rock Hotel Riviera Maya offers the ultimate vacation for guests of all ages with both the adults-only and family friendly resort experiences. With a combined 1,264 ultra-posh and lavishly appointed guestrooms boasting balcony, terrace views or new, expansive sky terrace options with picturesque views, hydro tubs in each room, world-class shopping, endless style and the largest celebrity-branded Rock Star Suite in the Hard Rock International collection designed by legendary singer Bret Michaels, Hard Rock Hotel Riviera Maya is nothing short of the ultimate crowd-pleaser. Complete with expansive outdoor pools and private beach, this all-inclusive escape offers nine world-class restaurants, eight bars and lounges, in addition to 88,915 square feet of state-of-the-art meeting and event space ideal for elegant banquets, themed parties, weddings, concerts and more.
Hard Rock Hotel Riviera Maya offers several youth-friendly components including HIT Entertainment's Little Big Club, Teens Lounge & Club, snorkeling and kayaking for an unparalleled adventure. In addition, the "resort within the resort," adults-only section Heaven, includes the Hard Rock signature Rock Spa® with 75 treatment rooms, four restaurants and three sophisticated bars and lounges, including a premium service nightclub.
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