The world’s premier cycling race is driving hotel bookings in London and Paris alike as the crowds flock to see a flash of the yellow jersey. TravelClick, the leading provider in hotel market intelligence, uses its forward-looking data to offer unique industry insight into the British and French capital cities hotel bookings.
The race kicks off in the UK this year and passes through London, for the first time since 2007, on 7 July 2014. With spectators enjoying the chance to take in iconic landmarks as the cyclists race past the Olympic Park and culminate at Buckingham Palace, hoteliers are seeing strong committed occupancy with over a third of rooms (34.3 per cent) booked for the night before.
Parisian hoteliers are also reaping the benefits of the legendary race. The French capital hosts the final leg and finishing line for this year’s Tour de France and will see the athletes passing the Louvre and the Arc de Triomphe as well as the traditional climb up the Champs- Élysées. The night before the cyclists reach Paris (26 July 2014), hoteliers are seeing a committed occupancy of almost half (44.5 per cent) at this point in the booking window, which is an increase of 16.7 per cent compared to when the race passed through the city in 2013.
The power of the finishing line is evident in the group bookings figures with committed occupancy showing a staggering increase of 62.6 per cent the night before the final sprint.
Information is based on data collated by TravelClick on 27 April 2014 from 113 London hotels with a combined capacity of 26,932 and 33 Paris hotels with a combined capacity of 7,905.
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TravelClick (www.TravelClick.com) provides innovative cloud-based solutions for hotels around the globe to grow their revenue reduce costs and improve performance. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 30,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Philadelphia, Chicago, Barcelona, Dubai, Hong Kong, Houston, Melbourne, Orlando, Shanghai, Singapore and Tokyo. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.
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